The global VR market is expected to surpass 10 trillion dollars By 2030, Mesmerise’s expanded US presence will help the company drive growth while supporting a local customer base that includes Mainetti and Morningstar
SANTA MONICA, California., September 20, 2022 /PRNewswire/ — to fascinate, a company that helps global businesses make the most of virtual reality, today announced the opening of its first US office. located in Santa Monica, CaliforniaThe new office will help the company deepen its support for existing US customers while accelerating its expansion into the region’s growing corporate market.
As a pioneer in the enterprise virtual reality category, Mesmerise partners with global companies to host virtual meetings, conferences and training sessions. Industry-leading companies like Mainetti and Morningstar turn to Mesmerise – and its proprietary software platform, Gatherings – because the company offers a virtual experience that gives executives all the benefits of co-presence and face-to-face collaboration while eliminating travel costs and reducing the company’s carbon footprint.
Mesmerise’s pioneering work has helped the company grow rapidly since its inception in 2016. The company has increased its headcount by a multiple of six in the last two years while continuing to win new business and drive innovation in the space. With LA recently establishing itself as the third largest tech ecosystem in the US, Mesmerise picked it santa monica as US headquarters to tap into the city’s vast technology market and unique talent pool to increase its US hiring efforts.
The Company is also pleased to add two new members to the Advisory Board, Juan Pujadasformer Head of Global Advisory at PWC and board member of Wells Fargo, and Derrick Connelformer Corporate VP at Microsoft.
“We are proud of the momentum we have built in the UK so far and Europebut we’re incredibly excited by the demand we’ve seen in the US market,” said Andrew Hawken, co-founder and CEO of Mesmerise. “Business leaders realize that virtual reality and the metaverse are no longer hypothetical, distant possibilities. Instead, they represent seismological changes in all dimensions of the economy. We are committed to helping companies navigate these changes by using VR in intelligent, productive ways within their organizations.”
Mesmerise’s award-winning work includes a long-standing collaboration with Morningstar, a leading provider of independent investment research. Mesmerise hosted the VR component of its annual flagship conference, the Morningstar investment conference, for three consecutive years. Mesmerise’s work has enabled virtual attendees to participate from anywhere in the world while enjoying virtual networking, live streaming presentations and exclusive “Meet the Analyst” sessions, all within Morningstar’s virtual ecosystem.
To coincide with the annual conference, Mesmerise has also developed two VR games, bee game and sustainable city, which allowed in-person attendees to put on an Oculus headset and explore the impact of sustainability. Proceeds from in-game success metrics were donated open countriesa non-profit organization focused on promoting conservation in the Northeast Illinois.
Mesmerise’s focus also includes bespoke events, like the recent one Harvard Business School Class reunion 2017. Through VR, Mesmerise invited 90 executives from 28 countries to a Metaverse meeting, saving a total of 180 flights and reducing the carbon footprint by 90%.
In addition to creating virtual enterprise experiences, Mesmerise sponsored VR educational opportunities for underfunded high schools in los Angeles and Chicago throughout the 2021-2022 school year. In partnership with educational nonprofits, students were able to explore real-world lessons such as “Social and Emotional Impact of Urban Trauma” and career opportunities in VR.
As hybrid work and study environments become the status quo, there is a growing need for dynamic solutions that create co-presence, the feeling of being in the same room with someone. Mesmerise is dedicated to delivering global experiences that provide much-needed alternatives to two-dimensional collaboration and video conferencing software.
Next to his santa monica Office, Mesmerise employees span the US in various major cities including new York, austin, Detroitand Seattle. To learn more about Mesmerise, visit www.mesmerisevr.com.
Mesmerise helps leading companies, including Morningstar, Well Fargo and Allianz, host immersive meetings, conferences, training courses and events in virtual reality. Through Mesmerise’s proprietary Gatherings platform, global companies can bring their teams together to host custom virtual experiences for any occasion. Mesmerise was founded in 2016 by Andrew Hawken and Daglar Cizmeci, originally launched in the UK. Today, the US-headquartered company’s immersive VR experiences span the globe Santa Monica, California helps to offer its customized activations worldwide.