Meta is lowering the cost of two of its virtual reality headsets to increase adoption of the emerging technology it has staked its future on.
The company announced on Friday that it will drop the price of its high-end Meta Quest Pro headset by around $500, which will bring the price down to $999 about six months after its release.
Meta Quest 2 headset price
Meta’s Quest 2 headset will also drop to $429.99 from $499.99. On Sunday, the price reduction for the Quest 2 will take effect in over a dozen countries, including the United States.
The Quest Pro price reduction goes into effect the same day in the United States and Canada, and March 15th in all other countries where it is offered.
The company explained in a blog post: “Our goal has always been to create affordable equipment so that as many people as possible can benefit from all that VR has to offer.
In late 2021, Facebook rebranded itself to Meta, unveiling an ambitious goal to create an immersive version of the internet, dubbed the Metaverse, using VR technology. Even so, more than a year later, its Metaverse ambitions still feel a long way off.
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Quest 2 Remains Specialized Product Meta is reducing the cost of two of its virtual reality headsets to increase adoption of the emerging technology it has staked its future on.
The Quest Pro debuted with a premium price tag meant for business users, making it unlikely to appeal to the general public. Horizon Worlds, Meta’s premier social VR application, might feel like a ghost town, albeit a laser tag ghost town.
Meta’s Reality Laboratories division, which includes its VR and Metaverse operations, lost $13.7 billion last year. The company reported that lower sales of its Quest 2 headgear contributed to a 17% decline in Reality Labs’ fourth-quarter revenue compared to the year-ago period.
Meta might find those losses harder to accept at a time when the company is laying off thousands of workers and focusing on making 2023 an efficient year.
However, according to a blog post published on Friday, Meta is committed to creating a robust VR market for creators, enterprises and creators.
The company emphasized that the more people who have access to virtual reality, the better. We will be with you until the end.
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