Meta has partnered with Melbourne Skyjack to allow users to discover Melbourne in another dimension.
The announcement:
What is the metaverse? While the metaverse is still in its very early stages of development, like the internet, it aims to be an immersive platform that connects people around the world. Exploring the possibilities of the metaverse is a natural progression for Melbourne Skydeck, where a multi-million dollar redevelopment bolstered the attraction’s offerings and transformed it into an augmented and virtual reality mecca.
Beginning December 15th, users are invited to access the free online platform via www.melbourneskydeck.com.au or directly via https://melbourneskydeckvr.com, dip their toes into the Metaverse and discover Melbourne in another dimension .
Meta and Melbourne Skydeck partnered to transform the in-person attraction into an online experience. The result is an immersive virtual reality platform that builds on Melbourne Skydeck’s existing augmented and virtual reality offering and uses WebXR technology, accessible from anywhere in the world on any mobile or desktop device can be. The experience is amplified with ads on Facebook and Instagram to get people to see it for themselves on mobile, desktop and VR headsets.
Don’t Believe In Style (DBIS) developed the platform through animated 3D virtual reality models of the Melbourne Skydeck logo, the Positron Voyager VR pod chair and even the Eureka Tower with a high level of detail. The use of a 360° image by Melbourne photographer Andrew Griffiths and the Melbourne Skydeck experiences add another layer of interactivity to the platform. Watch the Voyager Theater VR film and browse a virtual art gallery featuring photos by Jim Zapsalis, a well-known Melbourne photographer who exhibits under the social media handle Walking Perspective.
“Meta develops technology to foster social connections and we’re pleased that Melbourne Skydeck is one of the first tourism brands to explore this space with Meta and guide the growth of extended reality solutions,” said Wade Stokes, Digital Marketing Performance Manager at Journey Beyond, operator of Melbourne Skydeck. “By working with Meta, we have the opportunity to connect Melbourne Skydeck with people around the world and introduce them to the Voyager Theatre, The Edge and of course the Melbourne skyline.”
“Melbourne Skydeck has pushed the boundaries in introducing an immersive experience to reach a new generation of customers. We are proud of our partnership and excited that our platforms will expand this experience for new customers in Australia and around the world, and help boost the local tourism industry,” said Harry Lowes, Director Global Business Group Mid-Market, Meta ANZ .
Users can login to the free platform to explore real images and discover hidden “Easter Eggs” to learn facts about Melbourne and the surrounding area. Find the 3D model of the Eureka Tower to enter the drawing to win a $160 double pass to the Melbourne Skydeck.
Source: Meta
