Mobile apps and web analytics market worth $20.2 billion by 2027

CHICAGO, January 25, 2023 /PRNewswire/ — The globe Mobile Apps and Web Analytics Market size is expected to grow out $9.4 billion 2022 to $20.2 billion by 2027 at a CAGR of 16.4% over the forecast period, according to a new report from MarketsandMarkets™. Artificial intelligence (AI) and machine learning (ML) technologies enable self-sufficient and autonomous systems, companies and individuals in smart cities. Governments are increasingly adopting AI and ML-based wireless technology because they are less expensive, more effective, and use fewer resources. Machine-generated data aids in predictive analysis and decision-making for the design of smart cities. The increasing use of AI and ML in smart cities is driving the market expansion.

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Cloud segment to account for a higher CAGR during the forecast period

The mobile apps and web analytics market is segmented on the basis of cloud and on-premises. The market size of Cloud Deployment Mode is estimated to be larger and is forecast to show a higher CAGR over the forecast period. Cloud computing is enabling the new means of accessing technology and the information a company needs to quickly respond to changing markets and address business problems. It introduces a new technique for building platforms, infrastructure and services. Finding data-driven insights is harder than ever for today’s business people. Business customers typically receive static spreadsheets and presentations from expert analysts that are difficult to examine and manipulate.

SME segment to incorporate a higher CAGR over the forecast period

The mobile apps and web analytics market is split into large enterprises and SMBs. The CAGR of SMEs is estimated to be the highest during the forecast period. SMEs make up the vast majority of businesses worldwide and play a significant role in most economies. Analytics-driven data helps improve overall business intelligence and supports making smart business decisions. Web analytics are vital for businesses to identify and understand the target market. This information can be very helpful, especially if the company is global or considering entering a new market. This in turn would allow SMEs to adopt mobile apps and web analytics platforms and services.

APAC will hold a higher CAGR over the forecast period

In the next five years, the Asia Pacific Region is expected to witness the fastest growth in the mobile apps and web analytics market. SMEs and large companies in Asia Pacific have become more aware of government rules and regulations and have begun to proactively adopt AI-based solutions. The adoption of AI technology by various industries such as BFSI, travel and hospitality, and retail is expected to contribute to the strong growth of the mobile apps and web analytics market. The growth of e-commerce, online streaming and increasing internet penetration have led to the growth of marketing industries. Marketers are now looking for more sophisticated marketing solutions to a large, ever-growing consumer base. This, in turn, has led to the adoption of AI-enabled solutions for marketing.

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Major suppliers worldwide Mobile Apps and Web Analytics Market are Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (USA), Uxcam (USA), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), plausible (Estonia) and Fathom (US).

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