Mobile Ordering Company Rivalry Tech Closes $3.5M Raise Following Industry Expansion

Co-founder of Rivalry Tech |  Marshall Law (left) and Aaron Knape (right)

Co-founder of Rivalry Tech | Marshall Law (left) and Aaron Knape (right)

Rivalry Tech, a SaaS startup that has built mobile ordering platforms that modernize fulfillment operations for high-volume venues, has raised $3.5 million.

HOUSTON, TEXAS, UNITED STATES, Nov. 7, 2022 / — As expectations for seamless mobile ordering grow, Rivalry Tech, a SaaS startup that has developed mobile ordering platforms that power venue fulfillment operations high volume modernize, up $3.5 million. The increase came after Rivalry Tech expanded its scope beyond sports and entertainment venues with the launch of its myEATz platform earlier this year. CEO Aaron Knape says a majority of the funding will go toward expanding Rivalry Tech’s myEATz platform expansion into healthcare, leisure and business dining. With a focus on improving the customer experience and bringing Rivalry Tech’s technology to facilities 24/7 via myEATz, the funds will also be used to scale up staff and support at Rivalry Tech.

Led by Sightcast, a Houston-based venture capital group, with participation from Softeq Venture Studio and a variety of other investors, including Rice University’s Valhalla Investment Group, some of the funds will continue to support Rivalry Tech’s ongoing sports and entertainment platform, sEATz, support . Neal Simpson, Managing Partner of Sightcast Capital Partners believes in the product and the team.

“Sightcast Capital Partners seeks to invest in strong, founder-led companies that offer a forward-thinking solution to everyday problems. At Rivalry Tech, we saw a team see an opportunity to streamline the way food and beverage transactions take place in the healthcare, leisure, sports and entertainment markets. Their two-pronged approach of using technology as a tool to increase vendor profitability and also positively impact the consumer experience drew us immediately to this opportunity. We are excited to be working with Aaron, Marshall and the entire Rivalry Tech organization and have every confidence in their ability to make Rivalry Tech the leader in the mobile ordering experience.”

Softeq Venture Studio took note of the growth and new industries. Softeq specializes in custom hardware and software development perfectly matched to Rivalry Tech’s myEATz extension. Knape shared..

“When we started to expand our customer base, Softeq was the perfect choice as both an investment and development partner. With their focus on innovation combined with their deep experience in enterprise software and hardware, we believe they can strategically take us to the next level.”

Co-founder Marshall Law had the initial idea of ​​starting sEATz after a home run at a 2017 Astros World Series game flew right over his seats while waiting in a concessions queue. Reflecting on that moment, Law enjoyed growing his idea with Knape into a scaling and expanding company.

“We’ve built an amazing mobile ordering platform for some of the best teams in pro and varsity sports over the last 4 years. It’s exciting to see how our success in sports and entertainment translates into opportunities in other industries. People want the best mobile ordering experience no matter where they are. That’s exactly what we offer!”

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About Sightcast Capital Partners
Sightcast Capital Partners is a Houston-based venture capital group seeking to partner with talented entrepreneurs who have the desire and determination to build industry-changing companies.

About Softeq
Softeq Development Corporation provides enterprise companies and innovative startups with early-stage innovation, technology-business consulting, and full-stack development solutions.

About Rivalry Technologies
Rivalry Tech has developed and managed myEATz and sEATz, modernized mobile ordering solutions for professional sports, healthcare, business dining and leisure facilities focused on operational efficiencies. myEATz and sEATz offer mobile ordering, express pickup and hardware options tailored to the needs of corporate customers in the United States.

Megan Fier
Chief Marketing Officer – Rivalry Tech
[email protected]
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