DUBLIN–(BUSINESS WIRE)–Added Mobile Value Added Services Global Market Report 2022 report ResearchAndMarkets.com Offer.
The global mobile value-added services market is expected to grow from US$708.84 billion in 2021 to US$803.00 billion in 2022 at a compound annual growth rate (CAGR) of 13.28%. The mobile value-added services market is expected to grow to US$1326.26 billion by 2026 at a compound annual growth rate (CAGR) of 13.36%.
North America was the largest region in the mobile value-added services market in 2021 and is projected to be the fastest growing region during the forecast period.
The global increase in smartphone customers is driving the growth of the mobile value-added services market. Demand for smartphones is increasing due to increasing internet penetration, rising income levels, rising social media subscriptions, improved communication needs, and other factors. During the Covid-19 pandemic, smartphone usage has increased dramatically due to long quarantine periods and work-from-home scenarios.
This increase in smartphone customers will drive the demand for value-added mobile services as smartphones require these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce and others. For example, according to the Smartphone Ownership Survey commissioned by a nonpartisan American think tank, the Pew Research Center, the proportion of Americans who own a smartphone rose from 81% in February 2019 to 85% in February 2021, which is only 35%. a decade ago (2011).
Furthermore, according to India Brand Equity Foundation (IBEF), the Indian smartphone market saw a 10-fold expansion from 14.5 million smartphone shipments in 2011 to 150 million in 2020. Thus, the increase in smartphone customers worldwide will be the Driving growth of the mobile value-added services market.
Strategic partnerships are an important trend in the market for value-added mobile services. Key companies focus on strategic partnerships to leverage each other’s expertise, technology and resources to offer customers new and improved value-added mobile services. These partnerships also help companies expand into new markets and grow business.
For example, in December 2020, Vodafone Business, a UK-based technology communications company (part of Vodafone Group Plc), and Ring Central Inc, a US-based company that provides various cloud-based business communications solutions to businesses, announced a partnership to offer new cloud based communication services.
The goal of this partnership is to develop a new cloud-based co-branded service that will serve as the primary Unified Communications as a Service (UCaaS) solution for Vodafone Business and provide Contact Center as a Service (CCaaS) for Vodafone Business customers .
The platform will deliver flexible, easy-to-use and secure services by combining Vodafone Business’ mobile-first strategy, a global brand, reach and scale with RingCentral’s deep UCaaS and CCaaS experience. As part of the agreement, Vodafone Business will offer value-added migration, deployment and integration services to enable customers to take full advantage of the platform.
In June 2020, Sinch AB, a Sweden-based cloud communications company, acquired ACL Mobile Limited for approximately US$67.70 million (INR5,350 million). This acquisition will give Sinch significant scale in India, the second largest mobile market in the world.
It will add customers, experience, technology and enhance its global messaging product for demanding businesses with global needs. ACL Mobile Limited is an India-based telecommunications company that provides SMS, Phone, Email, WhatsApp and Notifications Communications Platform.
The market for mobile value-added services consists of the sale by companies (organizations, sole traders and partnerships) of mobile value-added services related to services provided by telecom operators to customers. These services go beyond the basics of SMS, data, and voicemail to include e-commerce, entertainment, sports, astrology, and others, either free or for a fee.
are the major players in the mobile value-added services market
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Apple
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Onmobile Global Limited
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Google
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AT&T
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Vodafone
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comverse
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real estate
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Mahindra Comviva
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single tel
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MyRepublic Limited
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Reliance Industries Ltd
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Telekom SA SOC Limited
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Verizon Communications Inc
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Huawei Investment & Holding Co Ltd
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ZTE Corporation
Main topics covered:
1. Summary
2. Characteristics of the mobile value-added services market
3. Mobile value-added services market trends and strategies
4. Impact of COVID-19 on value-added mobile services
5. Mobile value-added services market size and growth
5.1. Global Historical Mobile Value-Added Services Market, 2016-2021, billion US$
5.1.1. drivers of the market
5.1.2. restrictions in the market
5.2. Global Mobile Value-Added Services Forecast Market, 2021-2026F, 2031F, US$ Billion
5.2.1. drivers of the market
5.2.2. restrictions in the market
6. Mobile Value-Added Services Market Segmentation
6.1. Global Mobile Value-Added Services Market, Segmentation by Solution, History and Forecast, 2016-2021, 2021-2026F, 2031F, US$ Billion
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mobile advertising
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Location-Based Services
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Mobile infotainment
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Mobile email and IM
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Short message service (SMS)
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Multimedia messaging service (MMS)
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mobile money
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Other
6.2. Global Mobile Value-Added Services Market, Segmentation by Business, Historical and Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
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google play
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App Store (iOS)
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Other
6.3. Global Value-Added Mobile Services Market, Segmentation End-User, Historical & Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
7. Regional and country analysis of mobile value-added services market
7.1. Global Mobile Value-Added Services Market Split by Region, Historical and Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
7.2. Global Mobile Value-Added Services Market Split by Country, Historical and Forecast, 2016-2021, 2021-2026F, 2031F, Billion US$
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