NBN’s new campaign urges seniors to embrace the internet

NBN has launched its first national campaign, Made for Meaningful Connections, to encourage older Australians to use the internet more.

The campaign connects seniors with the digital tools they need to make the most of and benefit from the internet.

NBN’s new website provides information on what to consider when purchasing an NBN-powered plan from a phone and internet provider in support of the initiative.

The page also provides links to helpful resources such as NBN’s Online Skills Check and Resources (Oscar) and a checklist to simplify the connection process.

According to NBN, seniors’ online experience needs to be improved. Citing the Australian Digital Inclusion Index 2021 report that although digital inclusion among seniors is improving, they still have a lower overall inclusion score.

On average, 73% of Australians feel included or heavily included. But for seniors aged 65-74, that figure drops to 46% and even further to 27% for those over 75.

NBN will host a series of community events aimed at providing seniors with information about the internet, connected devices, safe web browsing and tips on choosing an internet provider as part of its commitment to improving digital skills.

“The biggest opportunity for seniors to develop their digital skills is in managing personal information online – around 60% are unsure how their personal information is being used,” said Chris Cusack, local general manager of NBN.

“The digital tools we provide help seniors navigate the digital world and provide them with the information they need to use the internet safely and with confidence, to do their banking, online shopping, and with family and friends friends,” Cusack said.

This first appeared on October 5, 2022 in the CommsWire subscription newsletter.


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