Netflix’s foray into mobile games has been met with critical acclaim, in part because the streaming giant has formed smart partnerships to publish hit games like Into the Breach and Before Your Eyes, as well as original publishing deals for games like Poinpy. But now the company is preparing to take the next step with its own newly built in-house studio.
According to the announcement, the new studio will be headed by Marko Lastikka, who was previously general manager at Zynga and EA. This will be Netflix’s second studio in Helsinki, but the first to start from scratch, having acquired Next Games earlier this year. These two Helsinki developers will join Night School Studio and Boss Fight Entertainment in Netflix’s portfolio of game studios.
The announcement also notes that this is an early move and that game development could take years, suggesting it may be a while before we start seeing actual products from the new studio.
Netflix has treated its gaming offerings as part of its standard subscription service, offering the game downloads as an added value on top of its usual movie and TV streaming. The games were mobile-only and available by signing up through the Netflix app. The Netflix model also emulates the popular Apple Arcade model, ensuring players don’t get ads and that their games don’t contain microtransactions.
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