Dublin, Oct. 17, 2022 (GLOBE NEWSWIRE) — The Mobile Sales Force Automation (SFA) Market in North America, 2022 – Artificial Intelligence (AI) Powers the Highly Competitive Market report has been added ResearchAndMarkets.com Offer.
This study defines mobile SFA applications as software solutions that optimize the sales experience by extending SFA capabilities to a sales rep’s mobile device.
These capabilities can range from simple account/opportunity/contact management to more complex support such as predictive lead scoring, forecasting, next best action recommendations, advanced analytics, etc. The typical form factor for mobile devices is the smartphone or tablet.
This study examines strategic imperatives, adoption dynamics, and potential growth opportunities. Responses to the analyst’s most recent IT Decision Maker Survey — a quantitative survey that included questions about North American companies’ mobile SFA preferences and plans — are also included where relevant.
A sales rep’s job is becoming increasingly demanding and complex, with the rep under pressure to work faster, harder and smarter. Mobile Sales Force Automation (SFA) solutions are designed to provide salespeople with the real-time information and guidance they need to sell successfully, including managing leads, making accurate forecasts, increasing win rates and maximizing sales revenue. These mobilized SFA offerings are attracting significant attention in the North American market.
Revenue forecasts are provided for three solution segments: 1) Very Small Business, 2) Small to Medium Business, and 3) Enterprise. Product awareness, interest and delivery schedules are growing across all three segments. The overall market is expected to show a CAGR of 15% from 2021 to 2027.
Both the SFA user and SFA provider want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. You will also want to track and address challenges including: 1) customer concerns around budget and pricing, 2) delays in integrating AI-based guidance and analytics, 3) difficulties in building an effective partner ecosystem, and 4) the limited Number of available partners industry-specific SFA options.
Companies interviewed for this study include Freshworks, Pipedrive, Salesforce, and SugarCRM. A one-page profile is available for each of these providers.
main issues addressed
Who are the current main vendors (vendors and channels) in this industry?
What is the current distribution channel mix?
What is the revenue forecast for the mobile sales force automation market as a whole and for each of its three product segments?
What are the top three strategic imperatives impacting today’s mobile SFA industry?
What are three potential growth opportunities in this industry?
According to current SFA users, what are the most popular SFA features/functions?
What are the top purchase drivers and restraints in today’s mobile sales force automation industry?
Main topics covered:
1. Strategic imperatives
Why is it getting harder and harder to grow?
The strategic imperative
The impact of the top 3 strategic imperatives on the Mobile Sales Force Automation industry
Growth opportunities fuel the growth pipeline engine
2. Growth Opportunity Analysis
Scope of Analysis
Important growth metrics
Sales channels for mobile sales force automation
Revenue and user forecast
Sales forecast by segment
Sales forecast analysis
Price trends and forecast analysis
Key Vendor Profile: Freshworks
Key Provider Profile: Pipedrive
Key Vendor Profile: Salesforce
Key Provider Profile: SugarCRM
3. Growth Opportunity Analysis: Solutions for very small businesses
4. Growth Opportunity Analysis: Small and Mid-Size Solutions
5. Growth Opportunity Analysis: Enterprise Solutions
6. Universe of Growth Opportunities
Growth Opportunity 1: Attracting mobile operators as reseller partners
Growth Opportunity 2: Expand revenue within current SFA embedded base
Growth Opportunity 3: Build industry-specific SFA offerings
7. Next steps
For more information about this report, visit https://www.researchandmarkets.com/r/57bam2
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