Oracle Unity CDP Expands Artificial Intelligence Models Across Industries to Enhance Customer Experiences

15 AI models enable leaders to personalize customer interactions in their industry

LAS VEGAS, October 19, 2022 /PRNewswire/ — Oracle Cloud World — To help organizations across industries create more accurate customer engagements, Oracle has added 15 artificial intelligence (AI) base models to Oracle Unity, a Customer Data Platform (CDP). As part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity combines built-in artificial intelligence with customizable industry-specific data models to deliver highly personalized industry-specific experiences. The latest AI models added to Oracle Unity power organizations in the automotive, consumer goods, communications, financial services, healthcare, high-tech, and utilities industries.

“Every industry has its own unique language and processes. To understand the different types of data and gain real competitive advantage, customer data must be viewed through the appropriate industry lens,” he said Rob Tarkoff, Executive Vice President and General Manager, Oracle Customer Experience (CX). “Unity has always been more than a traditional CDP, and today we’re making it even more powerful by enabling companies to leverage the expertise Oracle has built over 40 years of data modeling in the world’s largest industries.”

To empower leaders in the world’s largest industries with the insights they need to make every customer interaction matter, 15 new AI models have been added to Oracle Unity. The new AI models process data to provide insights that predict behavior or make recommendations for next steps. For example:

  • automobile: A global auto brand can use Unity’s Next Best Action and Next Best Offer models to recommend the most relevant actions and offers for each customer based on sales and transaction patterns.
  • Consumer Goods (CPG): An online cosmetics company can use Unity’s Customer Lifetime Value model to estimate the value of a customer over time based on profile and transaction patterns. It could then create a campaign for a new high-end skincare product, targeting customers who have purchased fewer than two skincare products and spent more in the past six months $200.
  • Communication: A telecom provider can use Unity’s Churn Propensity model to automatically send a special promotion to customers who may be considering switching providers.
  • financial services: A community bank can use Unity’s Predictive Account and Contact Scoring models to estimate and score the likelihood of a sale conversion based on profile and interaction patterns.
  • health care: A healthcare company can use Unity’s Next Best promotion model to optimize its prices for a new sleep aid product based on past purchases by individual customers. Oracle Unity has achieved HIPAA attestation for its development processes and practices.
  • High-tech: A solar panel manufacturer can use the fatigue segmentation model to segment customers into different fatigue levels based on their profile and engagement. This allows them to match the volume of communications to their target accounts.
  • Utilities: A utility can use past interactions to determine whether email, SMS, push, or web is the best way to communicate with specific customers about peak and off-peak times using Unity’s Channel Recommender.

Oracle Unity helps organizations transform customer data silos into actionable, real-time customer profiles to build and discover new audiences and apply built-in machine learning to personalize customer experiences across the lifecycle. The new features in Oracle Unity are available immediately to Oracle Unity customers. To learn more, please visit:

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