Periphery Streams Artificial Intelligence Generated Video For New Single “Atropos”

Author Hernan Osuna – 2/16/2023

American progressive metallers Periphery, who recently announced the release of their sixth album Periphery V: Djent is Not a Genre on March 10, have teamed up with Los Angeles-based creative agency Race Service to create an AI-generated video for the Song teamed “Atropos”.

“The feel of ‘Atropos’ is a back and forth between pretty/melodic and dark/chaotic sections,” explained Periphery frontman Spencer Sotelo. and the devastating aftermath of what this causes, not just in that person’s life but in the world around them. I think the video captures the lyrical essence really well in its visuals and I look forward to everyone enjoying it along with the song.”

Rod Chong, Executive Producer and Creative Director of Race Service, directed the video. He shed light on their approach: “’Atropos’ plunges into a surreal world of darkness with a mix of live action and AI-processed visuals, motion GFX. The irony of using AI to bring a music video to life about AI hasn’t escaped us. Our goal was to depict humanity’s media fixation, even in the midst of a war-torn world, as a new form of deity emerges and takes control of us. A captivating and hypnotic result”.

Periphery last month announced the release of Periphery V: Djent is Not a Genre for March 10th (preorders available here, two singles will be released simultaneously: Wildfire (watch the video here) and Zagreus The 9-song collection was produced by the band, with Adam “Nolly” Getgood contributing bass and Jørgen Munkeby playing a saxophone solo on “Wildfire”.

Periphery USA tour dates with Underoath:

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March 3 Silver Spring, MD The Fillmore
March 4 Stroudsburg, PA The Sherman Theater
March 5 Huntington, NY The Paramount
March 7 Indianapolis, IM Egypt area
March 8 Pittsburgh, PA Roxian Theater
March 10 East Moline, IL The Rust Belt
March 11 Milwaukee, WI The Eagles Club
March 13 Grand Rapids, MI GLC Live at 20 Monroe
March 14 St. Louis, MO The Pageant
March 15 Kansas City, MO The Uptown Theater
March 17 Wichita, KS The Cotilion
March 18 Denver, CO The Ogden Theater
March 20 Boise, ID Revolution
March 21 Portland, OR The Roseland Theater
March 23 Wheatland, CA Hard Rock Live Sacramento
March 24 Anaheim, CA House of Blues
March 25 Las Vegas, NV Brooklyn Bowl
March 26 San Diego, CA SOMA
March 27 Tucson, AZ The Rialto Theater
March 29 Albuquerque, NM The El Rey Theater
March 31 Oklahoma City, OK The Diamond Ballroom
April 1 Little Rock, AR The Hall
April 2 Nashville, TN Marathon Music Works