Photo credit: Pinterest
Pinterest announced today that it is testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. Shuffles, Pinterest’s collage-making app, was unveiled to the public last November. To use Shuffles, users create collages using Pinterest’s own photo library or by taking photos of objects they want to capture with their iPhone’s camera. The iOS-only app is available in the US, Canada, UK, Ireland, Australia and New Zealand.
Shuffles now has all the shopping options as regular pins. Users can tap on individual snippets used in collages, see the brand, price and other product metadata along with similar products to shop.
“Unlike typical product exploration, shuffles bring an interactivity that makes the experience inspiring and fun,” the company said in a blog post. “Gen-Z works alongside her peers to curate fresh, relevant content in what is quickly becoming a marketplace of trending, shoppable ideas. The high density of shuffles, which can contain layers of product snippets from multiple pins, allows consumers to dig deeper and also connect to other shuffles containing the same pins. As we look ahead to how consumer behavior is evolving, we’re testing ways to integrate Shuffles collage content into Pinterest, starting with shopping.”
Although Shuffles rose to the #1 lifestyle app on the US App Store in August when it was invitation-only, the app’s popularity has waned since then. By introducing shopping features in Shuffles, Pinterest is likely looking for ways to keep users on the standalone app.
Pinterest also announced that it is investigating a new advertiser takeover feature called “Pinterest Premiere Spotlight,” which will feature a brand prominently in search. The company says the feature gives advertisers a new way to reach users on Pinterest.
The company says that 97% of the top searches on Pinterest are unbranded, meaning users typically don’t enter a brand name into their searches on the platform. This gives brands an opportunity to be discovered as they help consumers move from discovery to purchase, Pinterest says. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.
Pinterest also shared some new stats about its catalog offering, which allows brands to upload their full catalog to the platform and turn their products into Dynamic Product Pins. The company says it’s seeing a 66 percent increase in retailers establishing a store by uploading or integrating their digital catalogs on its platform, along with a 70 percent year-over-year growth in active shopping feeds globally.
As part of its most recent earnings release, Pinterest announced that its platform now has 450 million monthly active users worldwide, up 4% year over year. Pinterest has focused on improving the shopping experience on its platform for the past few years, and said during its conference call that it wants to make every Pin shopable, including videos.