Press Communication in the Metaverse: Rent a PR Cooperates With Zreality

Accessing the Metaverse is complex and expensive, which is why it has so far been used almost exclusively by large companies. The PR agency Rent a PR based in Zurich and Verbier, which has been offering on-demand PR and communication consulting for five years and has been accepting Bitcoin payments since 2019, is setting another milestone with cooperations and press conferences in the Metaverse.

The new service covers all processes that companies use to get in touch with their various stakeholders. From press conferences to product presentations to general meetings, what used to be done in person is now also possible in the metaverse.

Brigitte Kappes

Brigitte Kappes

“I am very pleased about the partnership with Zreality and look forward to working with the professional, international team in the future.”

says Brigitte Kaps, CEO & founder of Rent a PR.


The technology partner Zreality is a German company specializing in events, communication and collaboration in virtual space.

Michael Neidhofer

Michael Neidhofer

“The metaverse is not just a trend, but has been used productively by companies in the form of virtual and augmented reality solutions in many application areas such as sales and training for some time. Press conferences are now another exciting way for companies to engage with the market,”

says Michael Neidhöfer, CEO & co-founder of Zreality.

‘We are very much looking forward to working with Rent a PR as a pioneer in this field.’

Press conferences: more efficient, larger target group, more sustainable – and timeless

Press conferences in the Metaverse have numerous advantages, both for companies and for participants.

“The fact that many companies find it difficult to recruit journalists for their press conferences is partly due to the high expenditure of time,”

says cap. There is no need to travel to and from press conferences in the metaverse. Interested parties can log in via avatar and take part in the event, regardless of location, even without virtual reality glasses. It is also possible to record the event in order to visit it at a later date. And of course there are no limits to the number of participants in the virtual room. The potential of the brand or a product can be experienced up close.

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Tailor-made PR advice on demand instead of expensive monthly fees

As always with Rent a PR, companies only pay for what they need with the new service. The tailor-made offers, which are available either as a package or as a subscription, enable start-ups and SMEs to keep the costs and time required within manageable limits, says Kaps.

‘In partnership with Zreality, our service enables companies to take their first steps into the metaverse and capture the interest of international journalists.’

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