RACO Investment founder Randall Castillo Ortega explains business trends coming in 2023

In recent years, companies have faced enormous challenges and an incredible number of changes that will not stop in 2023 either. Businesses continue to have to cope with COVID-19, the escalation of the Ukraine conflict, economic challenges and an ever-increasing pace of technology development. Randall Castillo Ortega, Founder of RACO Investment and business strategy expert, discusses some of the biggest trends that will have the biggest impact on the daily way of working and doing business in 2023.

In 2023 we will see continued innovation and development in transformative technologies. These include artificial intelligence (AI), cloud computing, the Internet of Things (IoT), virtual and augmented reality (VR/AR), the blockchain and ultra-fast network protocols such as 5G.

Furthermore, these transformative digital technologies do not exist in isolation from one another, and we will see the lines between them blurring. These technologies are combined in mutually reinforcing ways to create new solutions for advanced, hybrid, remote and business decision making.

Businesses need to ensure the technology is integrated into their operations and processes to prepare for it. There are a few reasons to stay in business if you don’t understand how AI and other technologies will impact your industry and business.

There are many benefits of being more effective in sales and marketing, customer service, supply chain efficiency, customized products and services, and agile manufacturing processes. Castillo says the barriers to accessing these technologies will be lower than ever in 2023. Many of these technologies, such as AI or blockchain, are available as a service via the cloud. New interfaces and apps allow companies to access it via no-code environments.

The economic prospects for 2023 do not look very good for many countries. Experts tell us to expect persistent inflation and moderate economic growth. Many industries continue to suffer from supply chain issues that arose during the global shutdowns caused by COVID-19 and have only been made worse by the war in Ukraine.

To counteract this situation and stay afloat, companies need to improve their resilience in every possible way. This means reducing the risk of commodity market price volatility and building safeguards into supply chains to deal with rising logistics costs and shortages.

Companies need to map their entire supply chain and identify supply and inflation risks. This allows them to find ways to mitigate that risk, such as: B. alternative suppliers, and become more self-sufficient.

The climate catastrophe will pose a greater challenge than any we have faced in recent decades, and it will be even more serious than the Covid pandemic. This is something the world is becoming increasingly aware of. Investors and consumers today prefer companies with the right social and environmental credentials. For this reason, conscientious consumers guide purchasing decisions. They consider sustainability and environmental impact when choosing who to buy from and who to do business with.

Businesses need to ensure that ESG processes are at the heart of their strategies in 2023. First, measure how a company impacts society and the environment. Next, increase transparency, accountability, and reporting.

Adds Castillo: Every company needs a plan with clear goals and timelines to reduce negative impacts. The plan must then be supported by strong action plans. The assessment and plans must also go beyond company boundaries, encompassing the entire supply chain and suppliers’ ESG credentials. For example, it’s easy to forget the environmental impact of cloud service providers and the environmental impact of data centers.

In the past year there have been massive movements of talented people. These are known as the big quits or the quiet quits. This is because workers are reevaluating the impact of work on their lives and desires. Employers are under pressure to offer flexible work options, attractive workplace cultures and attractive careers. Providing people with fulfilling work, continuous growth and learning opportunities, flexibility and diverse, values-driven jobs will be critical in 2023.

Small businesses are likely to be affected by the same economic conditions as large businesses. However, due to their size and lack of resources, they may face additional challenges. For example, small businesses find it difficult to access capital to invest in new products or services, or they find it difficult to keep up with technological change. Additionally, small businesses can find it difficult to compete with larger companies that have more resources and economies of scale.

In a competitive business environment, it is important for companies to differentiate themselves from their competitors. They must offer unique products or services that meet the needs of their target market. In addition, companies must have a strong branding strategy and establish themselves as leaders in their industry.

About RACO Investment

RACO Investment is a financial investment firm serving small and medium sized businesses in Panama and Costa Rica. It was founded by Randall Castillo Ortega, a seasoned financial advisor with roots in the import and export industry in Latin America. The company has helped numerous startups find the financial backing they needed to get started. It has also provided bridging loans to support those looking to restructure or improve their operations.

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