LOS ANGELES–(BUSINESS WIRE)–Rad Technologies, Inc., doing business as Rad Intelligence, an artificial intelligence company that automates ROI-based creative intelligence, today announced the appointment of Christopher Robert (“CR”) Celona as strategic business development advisor and Alexander Wissner -Gross, Ph.D., as a startup consultant.
The appointment of these two new senior executives further strengthens Rad Intelligence’s senior leadership team for data-driven influencer marketing.
“Our mission is to deliver quantitative performance metrics that brands trust. Recently, we have seen an increase in commercial acceptance from brands looking to enable influencer marketing programs with our solution,” said Jeremy Barnett, CEO of Rad Intelligence. “By eliminating the opaque nature of influencer marketing, we give our clients a real advantage over their competitors. Mr. Celona and Dr. Wissner-Gross are important pieces of the puzzle that put us in a strong position to deliver a full mix of data-driven influencer marketing across owned, paid and earned channels.”
CR Celona brings over 22 years of corporate leadership experience and has managed $210 million in tenders for clients including Pepsi, Warner Bros., Microsoft, Samsung, Ford, Lyft, FOX and Hasbro. A graduate of Harvard Business School, Celona is known worldwide as an architect of the influencer marketing space, as well as for his work with a wide range of venture-backed startups. He is tasked with building Rad Intelligence across North America and providing expert guidance on influencer marketing planning, product development and sales.
dr Alexander Wissner-Gross is an award-winning computer scientist, investor, consultant and entrepreneur. In 2003, he became the only person in MIT history to receive a triple major with a bachelor’s degree in physics, electrical engineering and engineering, and mathematics. Since then he has taught at Harvard and MIT and received 128 major awards. In addition to founding, advising and investing in 26 technology companies valued in excess of $850 million, he has authored 23 publications and received 24 issued, pending and provisional patents. He is a well-known TED speaker whose presentations have been viewed more than 2 million times and dubbed into 27 different languages. He will advise the company on streamlining commercial adoption, key technology initiatives and product offering innovations.
“Both appointments reinforce our commitment to meeting our clients’ growing demand for actionable business intelligence resulting from influencer marketing campaigns – understanding the who, what, when, why and where across the marketing mix,” said Bradley Silver, the President of Rad Intelligence. “Her expertise in artificial intelligence, influencer marketing strategies and quantifiable business outcomes will further differentiate the exceptional work our team does for each of our clients.”
About Rad Intelligence
RAD AI (remove all doubts) is an artificial intelligence that automates ROI-based creative decisions and content strategy at scale. The company leverages its proprietary AI via 600+ API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection. This results in better ROI across the entire marketing mix, hundreds of hours saved in content creation, and a measurable reduction in content costs. Based in Los Angeles, California, the company was founded in 2018. For more information on Rad Intelligence, visit https://www.radintel.ai
