Revenue-Focused Leadership: Overcoming Structure Gaps to Generate More Revenue


Date: Wednesday 9 November 2022

Time: 2 p.m. ET | 11 a.m. PT

Costs: For free

Funded by:

Big Square & Lexis Nexis

In Part 2 of’s webcast series on revenue-focused leadership of law firms, we will identify some of the gaps mid-level and senior-level partners face in creating a thriving culture focused on generating more revenue with new and reach existing clients.

Companies are finding that they need to develop better structures that support this business alignment. For example, companies must:

  • Find efficient ways to identify their gaps
  • Gather the right data about current and future customers
  • Establish a structure for collecting, analyzing, and applying competitive intelligence
  • Deliver information to the right decision makers at the right time in a simple format
  • Optimize customer service systems to renew deals and relationships
  • Develop leadership and management skills to drive desired behaviors

This special multi-sponsored webcast includes a Presentation by The American Lawyer Editor-in-Chief Gina Passarella who will discuss their perspective on revenue growth for law firms. In addition, a panel of external experts and subject matter experts selected by the sponsor will be available their views on the subject, led by David H. Freeman, JD, an award-winning consultant and author of several best-selling books on leadership and business development in law firms.

Here are four things you will learn by attending this webcast:

  • Practices for identifying barriers to business development that partners face.
  • Approaches to collecting important data and translating that data into insights that support strategic decision-making.
  • Methods for systematizing the delivery of customer service at a higher level.
  • Techniques executives can use to drive desired business development behavior.


(Can’t attend? We recommend that you STILL REGISTER – this webcast is available on-demand.)


Gina Passarella | Editor-in-Chief | The American Lawyer

Gina Passarella is the Editor-in-Chief of The American Lawyer. She has been involved in legal affairs throughout her career, first as a reporter and special projects editor at The Legal Intelligencer in Pennsylvania and then as senior legal affairs editor in ALM’s global newsroom. In January 2017 she took over as editor-in-chief of The American Lawyer.

David H Freeman, JD | NLJ Hall of Fame Advisor and Author | David Freeman Advisory Group

David H Freeman, JD is a former New York practicing attorney, award-winning consultant, and two-time bestselling author. He is a member of National Legal Journal Hall of Famer for being voted the #1 Business Development Consultant and Coach in the United States for consecutive years. For nearly three decades, David has trained and coached well over 10,000 attorneys at over 200 law firms worldwide, he has worked with nearly half of the Am Law 200, he is the author and co-author of 14 books on law firm business development and leadership, and he is the creator of Lawyer BookBuildera self-paced online business development training program that teaches attorneys how to become exceptional rainmakers.

James Stapleton | Chief Business Development and Marketing Officer | Empty Rome

James Stapleton has held CBDMO positions at three AmLaw 100 law firms, including Blank Rome, Fenwick & West and Littler. At Blank Rome, Jim is currently responsible for all sales, marketing, branding and business development strategies and tactics. In a past life, Jim held international marketing positions at PricewaterhouseCoopers and was National Director of Technology Marketing at Arthur Andersen.

Jason Kuchera | CRO | Big square

Jason Kuchera is the CRO for BigSquare, now part of Litera. He has spent more than 15 years of his career helping companies automate their front and back office operations. With a focus on enterprise ERP and finance, Jason made a successful transition into the legal industry where he has helped over 50 large law firms optimize their business intelligence around attorneys and attorney analytics, profitability and case management.

speaker TBD | Title | LexisNexis