With the digital transformation that is taking place everywhere in companies, masses of data are accumulating. But that data is useless without the right analytics tools, which have become too complex and expensive for companies managing multicloud architectures. Sisense Inc. seeks to address cloud chaos with artificial intelligence-based capabilities at an affordable price that is scalable through its availability on the Amazon Web Services Marketplace.
“We get the stones out of the briefcase. We’re building it into something that users can leverage for their use cases,” said Scott Castle (pictured), chief strategy officer at Sisense. “For us, AWS is perfect because they focus on the hard parts of the underlying technologies, we put them together to make them usable for customers, and we handle the distribution.”
Castle spoke with theCUBE industry analysts John Furrier and Savannah Peterson of AWS re:Invent during an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. They discussed Sisense’s relationship with AWS, how analytics tools have changed over the tech generations, and the company’s approach to making its platform accessible. (*Disclosure below.)
future of analytics
Sisense, Castle explained, gives its users the building blocks they need to create their own products that fit their needs. With Sisense, users have access to AI-powered capabilities with machine learning already built in and what the company calls “infused analytics.”
“The idea is that you break this down into very small digestible pieces. You put those pieces in user experiences where they’re relevant and when you need them,” Castle said.
One of Sisense’s key selling points is its ease of use for software developers. Users can enter data points into algorithms with minimal coding because Sisense does the heavy lifting.
“Everything at Sisense is designed to be API-first because our bread and butter has always been embedded,” Castle explained of the company’s use of application programming interfaces. “It’s integrated with graphical user interfaces (GUI) for software developers, but also has all these low-code and no-code features for business users to do the Minority Report-esque thing, and it adds endless components into a workable one , digital workspace together application.”
Here is the full video interview, part of SiliconANGLE and theCUBE’s coverage of AWS re:Invent:
(*Disclosure: Sisense Inc. sponsored this segment of theCUBE. Neither Sisense nor any other sponsors have editorial control over the content on theCUBE or SiliconANGLE.)