Smartaira Expands East with Acquisition of Direct Plus, LLC

Smartaira’s national footprint is growing through acquisitions, partnerships and strategic organic investments

LOS ANGELES, January 24, 2023 /PRNewswire/ — Smartairaa leader in community-wide managed Wi-Fi innovation for multi-dwelling homes, announced today that it has acquired the assets of Florida-based multi-family internet service provider DirectPlus, LLC (“Direct Plus”). The transaction expands Smartaira’s East Coast presence and significantly increases its bulk Internet and entertainment subscription base in the MDU market. Direct Plus is Smartaira’s third acquisition in the last 14 months.

In connection with the transaction, Smartaira signed a service agreement with MasTec Advanced Technologies, one of the nation’s leading providers of “last mile” installation and fulfillment services to provide a consistent home experience for Direct Plus customers. The MasTec technicians that Direct Plus customers are familiar with will continue to install and maintain their Internet and DIRECTV solutions. The new agreement also allows Smartaira to engage the MasTec team nationally, thus deepening its strong bank of technical resources in the market.

“Smartaira is thrilled to have Direct Plus customers and employees to help us deliver the nation’s best Internet and DIRECTV experience for multi-family homes,” he said Dan Terheggen, CEO of Smartaira. “We are also proud of our new partnership with MasTec, which expands the nationwide footprint of Smartaira’s service delivery. Together we will provide phenomenal account management, customer support, installation and technical services to our customers, communities and customers wherever they may need it.”

“Direct Plus is excited to partner with Smartaira, one of the country’s most progressive ISPs and a DIRECTV Preferred Dealer,” he said Tony Bello, President and CEO of Direct Plus. “Direct Plus’ ‘gold standard’ for customer support continues and improves with Smartaira’s dedicated team of US-based professionals. For 17 years we have competed with the largest companies in the world to provide multi-family internet and DIRECTV and we know that success will continue with Smartaira.”

SDC Capital Partners, LLC (“SDC”), a global digital infrastructure investment firm with approximately 4 billion dollars of assets under management and largest investor in Smartaira, provided capital for the acquisition. “SDC is pleased to support Smartaira’s continued expansion through the acquisition of Direct Plus,” he said Clinton Karcher, Partner at SDC. “Smartaira delivers state-of-the-art managed Wi-Fi solutions to its customers and we look forward to expanding these service capabilities into new East Coast markets.”

“Direct Plus’ ‘white glove’ tradition of service will continue and be enhanced with Smartaira’s resources and innovative multi-family technology solutions,” he said Jose R. Mas, CEO of MasTec, Inc. “MasTec,” a Fortune 500 company, has been an integral part of Direct Plus’ success since 2005 by installing and maintaining thousands of multi-family homes. We look forward to continuing to work with Smartaira to provide exceptional service in the MDU market.”

Smartaira is also growing organically on the East Coast with the addition of Stephen Layneregional vice president of business development (VA); Rowdy Smith, Director of Business Development (NH); and Ron Randall, Director of National Field Service (NC). “The industry experience, relationships and respect these three veterans bring to Smartaira is tremendous,” he said Robert Benton, Chief Marketing Officer of Smartaira. “When you combine the foundation provided by Direct Plus and MasTec with the energy, expertise and capabilities of the business development team, Smartaira is officially on the map in the east.”

Media contact:

Robert Benton
Marketing Manager
[email protected]

About Smartaira

Consolidated Smart Systems, LLC (dba “Smartaira”) is a national, independent Internet Service Provider specializing in smarter Internet and entertainment solutions for property owners and managers. Smartaira’s mass and retail broadband solutions are focused on maximizing occupant satisfaction and increasing property value for owners. Smartaira believes that innovation, world-class support and industry expertise create hassle-free convenience for property owners and managers that increase net operating income and portfolio value. Visit for smarter internet and entertainment solutions

SOURCE Smartaira