Snapchat, GenZ’s favorite social networking site, has just released another new update for their app that has users excited. They have expanded their previously released AR products by launching a new augmented reality learning portal. However, some of their users are still struggling to use this exciting feature. Snapchat has designed an easier approach to accessing and using this feature to provide convenience for users of their app.
The Snap AR Learning Hub, which the company just announced, is an excellent tool for people and organizations who want to expand their understanding of augmented reality (AR) and create their own AR experiences. Using Snap’s Lens Studio tools
According to the company spokesman, the newly added tool offers opportunities for training and skills development in the field of augmented reality (AR). The aim of this project is to help both newcomers and those who want to expand their understanding of AR and working in this field.
There are plenty of tools available on the Learning Hub, including a free tutorial series on using Snaps Lens Studio to create AR experiences. The platform’s tutorials, live streams, and extensive documentation are also helpful for intermediate and experienced producers alike.
Although many tech giants like Meta and Apple are working on their own versions of augmented reality wearables that will be available to customers in the next few years, AR is gaining more and more importance in digital marketing. However, the timing of these launches has been significantly delayed due to the current economic downturn, prompting major software giants to reconsider their initiatives. However, Snap is still working on developing its own AR-enabled Spectacles, which may be released soon.
According to widespread industry belief, the Metaverse will eventually become an essential platform for all types of digital interactions. While virtual reality (VR) and full immersion headsets are getting the most attention from Meta, augmented reality (AR) has the potential to be just as disruptive. With AR, individuals will be able to use stylish and acceptable glasses to overlay digital information over their real-world perspective, enabling a variety of use cases beyond the capabilities of VR.
However, it is expected that AR and VR will be closely related; AR has the greatest potential to create campaigns that are more immersive and engaging. It can also enable new features such as “Try On” experiences, interactive games and entertaining material. Therefore, it can be of great advantage to have a good understanding of the basic concepts of AR.
Continue reading: Snapchat launches new and improved AR tools as app celebrates 200 million user milestone in India
