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Nashville-based SoBet has created an online home where bettors and sports fans can interact with experts to get betting advice and share information.
Launched in June 2022, the platform has more than 30 “influencers” on site, including handicappers and sports content creators.
These independent experts are available for subscribers to interact with to gain insights into sporting events and teams. The subscription costs $9.95 per month.
Founded in 2012
You must be at least 21 years of age and reside in a legal betting state to participate. The terms and conditions apply. gambling problem? Call 1-800-GAMBLER
Mobile app available soon
The SoBet concept brings experienced influencers to an easy-to-navigate website that gives bettors and sports enthusiasts instant access to information, said Pavel Zoneff, SoBet’s communications director.
“Everything aims to give you the information quickly,” Zoneff said.
He said new generations of users are accustomed to having “everything at their fingertips” and are drawn to user-friendly ways of receiving content, including through video and face-to-face interaction.
SoBet founder J. Cooper Lycan said the site bundles reliable content and brings users into a sports community that offers camaraderie and fun. A mobile app is in development.
SoBet’s one-stop format eliminates the need for bettors to click around on various social media and pay-for-picks sites, Lycan said.
At SoBet, users go to the site to get a “collection of content and be part of a community,” he said.
“A good place to be”
SoBet’s home base in the Tennessee capital was chosen due to Lycan’s familiarity with Nashville, having served at a nearby Army base.
A West Point graduate, Lycan was a fire support officer in the Army’s 75th Ranger Regiment. He was once stationed at Fort Campbell, home of the 101st Airborne Division on the Kentucky-Tennessee border.
Fort Campbell is only about an hour from Nashville, a central Tennessee city known for being the center of the music industry but also for its growing technology industry.
The state capital is also home to two major sports teams, the NFL’s Tennessee Titans and the NHL’s Nashville Predators. Memphis has the Grizzlies in the NBA.
The nationally renowned Southeastern Conference also has two state universities, the Tennessee Volunteers in Knoxville and Vanderbilt Commodores in Nashville, that compete in collegiate athletics.
Lycan, who grew up in the Northeast, said Nashville is “a good place” for a company like SoBet.
Though there are no brick-and-mortar casinos or sportsbook in Tennessee, sports betting is legal in the state on a dozen mobile apps.
While SoBet isn’t geared towards any specific online sportsbook, SoBet can add value to these mobile platforms by keeping bettors interested beyond big events like the Super Bowl, Zoneff said.
This aspect of customer loyalty is essential for sports betting. “It keeps betting on people’s minds,” he said.
Influencers hired by SoBet can make money on the site in a variety of ways, including providing customized content for bettors and selling merchandise.
Lycan said SoBet welcomes customer ideas and feedback as the site branches out into online meet-and-greets, live streams and other features.
The goal is to create a supportive and interactive community, Lycan said.
“I think we’re doing something really different for the industry,” he said.
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