A social media entrepreneur has shared his advice to increase views on TikTok amid apparent changes to the site’s algorithm.
Among other things, Christopher Claflin offers a social media boot camp to improve views and followers on personal or business social media accounts.
He also regularly posts updates on the topic on his TikTok, Instagram and YouTube channels. In a video posted earlier this week, he claims that TikTok’s algorithm has changed, causing views to drop on many accounts.
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Christopher’s explanation for this is that TikTok prioritizes “higher engagement” with videos. Essentially, this means prioritizing quality over quantity and an end to the need to post three videos in a day.
He argues that the solution to declining views is to create “super sticky, engaging content that resonates with real viewers.” He acknowledges that there will be exceptions to this rule.
However, he says that simply using viral sounds or posting multiple videos a day only benefits creators who are already well-followed on the platform.
As an alternative, for small creators, he advocates “well-written and well-produced content” that has “really good pacing and storytelling.” The creative presentation of any type of content will attract attention on the For You site.
The most important element, according to Christopher, is a great hook in the first half second or second of the video. That means no “silly intros” that don’t get straight to the point.
According to this theory, the creators who will grow the most in 2023 will be those who captivate viewers in under a second, hold their attention, and make content likely to evoke an emotional response. This takes the form of comments and sharing with others.
Christopher argues that these elements are a must if you want your video to go viral. “TikTok separates the cats from the mice,” he added. “These are the things that matter in 2023 and if you don’t have them in your video, you won’t grow.”
There is still a lot of discussion about what content TikTok actually favors. A report by Forbes last month claimed that TikTok employees have the ability to promote specific videos of their choice to appear on the For You page and get more views.
A TikTok spokesperson said in response that some videos are “promoted to diversify the content experience and introduce celebrities and aspiring creators to the TikTok community.”
However, they added that “few US-based individuals have the ability to approve content for US advertising, and that content makes up about 0.002% of videos in For You feeds.”
You can visit Christopher Claflin’s TikTok channel here.
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