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Almost all celebrities have a social media presence, but have you ever wondered which are the most influential? New research has unveiled the most influential black social media celebrities by analyzing Instagram and Twitter followers and follower engagement rates. The study, conducted by black lifestyle brand That Sister, used data to create a combined social media influence score for more than 20 of the most popular black celebrities. The overall score took into account the number of followers each celebrity has on Instagram and Twitter, as well as audience retention rates on both platforms.
French footballer Kylian Mbappé is considered the most influential black celebrity on social media with a social media influence score of 93.18 out of 100. The 24-year-old, who currently plays for Ligue 1 club Paris Saint-Germain, has a whopping 97.1 million Instagram followers and 11.7 million Twitter followers. He was noted to have the highest Instagram engagement rate of any celebrity on the list at 12.09% and the second highest Twitter engagement rate at 2.43%. It’s worth noting that this is well above the average engagement rate for each user across both platforms, which is 0.98% for Instagram and 0.04% for Twitter.
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Zendaya ranks second on this list with a social media influence score of 85.95 out of 100. The 26-year-old actor and singer has 166.8 million followers on Instagram and 21.2 million followers on Twitter. Zendaya is the youngest two-time actress to win a Primetime Emmy and has been included on numerous other most influential lists, including Time Magazine’s 2022 list of the 100 Most Influential People in the World.
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TikTok sensation Khaby Lame ranks third on the list with a social media influence score of 85.24 out of 100. The Senegal-born Italian went viral in 2020 for his TikToks, in which he silently poked fun at overly complicated “life hack” videos. He currently has 79.7 million Instagram followers and 369,681 Twitter followers and is the most followed user on TikTok as of February 2023.
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The fourth biggest black celebrity is Mohamed Salah with a social media influence score of 83.41 out of 100. The Egyptian footballer has an impressive 56.5 million followers on Instagram and 17.9 million followers on Twitter. The 30-year-old is considered one of the best footballers in the world and currently plays for Liverpool FC and is captain of the Egypt national football team.
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Rihanna ranked fifth on the list with a social media influence score of 79.78 out of 100. The singer, actress and entrepreneur has an Instagram follower count of 140.3 million and 107.8 million followers on Twitter. The Barbados-born singer is the second best-selling female music artist of all time, behind Madonna, reaching 70.1 million monthly listeners on Spotify.
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The sixth biggest black celebrity is Paul Pogba with a social media influence score of 78.61 out of 100. The French soccer player currently plays for Juventus and the France national team and has 57.1 million followers on Instagram and 10.6 million followers on Twitter.
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Seventh on the list is American rapper Cardi B, with a social media influence score of 77.18 out of 100. The Grammy-winning rapper, songwriter, and actress first rose to fame on Vine and Instagram, and has 151.5 million Instagram followers and 18.4 million Twitter followers.
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Beyoncé ranks eighth on the list of the most influential black celebrities on social media, with an influence score of 75.86 out of 100. The American singer-songwriter has 294.7 million followers on Instagram and 15.7 million followers on Twitter, and recently broke the record for most Grammy Awards wins of all time.
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Former US President Barack Obama ranks ninth with a social media influence score of 71.96 out of 100. Obama is the most followed person on Twitter with 133.3 million followers, but ranks lower on the list due to his lower engagement rate on the platform. He is widely regarded as the first African-American President of the United States and remains a famous orator and Democratic campaigner to this day.
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Tenth on the list is Canadian-born rapper Drake, who has a social media influence score of 71.04 out of 100. Drake has an impressive 130.8 million Instagram followers and 39.9 million Twitter followers, but is also disappointed by lower audience engagement on Twitter. Drake is often credited with popularizing the vocals and R&B sensibility in hip-hop, and his music is listened to by approximately 68.5 million people a month on Spotify.
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Commenting on the data, a spokesperson for That Sister said: “In honor of Black History Month this February, this study highlights the achievements and global reach of celebrities within the black community. “She places a special emphasis on social media given her growing relevance in today’s world and her unique ability to amplify Black cultural achievements, advocate for inclusion, and unite Black people in the US and diaspora.”
The list of the 20 most influential black celebrities on social media is below.
Source: This sister
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Follow The Leaders: Ranking Famous Black Social Media Influencers was originally published on globalgrind.com
