Social media surveillance technology – in public safety

Social media monitoring is extremely beneficial in our life for the sake of public safety. Latest technologies make it easy to identify public safety issues in real time on social media platforms.

Competent authorities can monitor and respond to emergencies as needed by identifying meaningful patterns and trends in information flow and news feeds. You can identify events by significant spikes in activity, and importance can be determined by changes in content.
Social media surveillance technology can be used by police, government officials, community organizations, businesses, and the general public to improve public safety and well-being.

Communication is key

Social media allows us to keep in touch and share information with the people we choose. Communication is key to our well-being and today’s social media platforms are becoming ever more versatile and powerful.

The latest development in social media surveillance technology allows government agencies and businesses to hear the general chatter on the internet. It can be used to convey important information directly and personally to the public.

Crisis Warnings

Recognizing a potential crisis, alerting the public, and taking the appropriate emergency response is one way social media can support public safety.

The most widely used social media tools are Facebook and Twitter with 2.91 billion and 237.8 million users, respectively. These two channels alone have played a central role in monitoring world events such as the London riots, the revolutions in North Africa, and the nuclear accident and tsunami in Japan.

Social media has been used by citizens to organize and disseminate information, while also being an important communication link and source of information for emergency services managers. Real-time communication allowed rescue efforts to focus on the right spots.

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emergency management

Europe has several different technical systems for emergency management. These include satellite-based warning systems, higher-level strategic and organizational systems, sirens and automated emergency notifications. Social media complement these physical systems to communicate crisis information to the general public.

Crisis communication strategies are vital for any organization, whether private or governmental. Best practices during a crisis include using social media technology that is aligned with overall crisis communication strategies.

disaster relief

A recent study on the use of social media monitoring to support disaster relief found that it is widely recognized as an effective platform for raising awareness in communities.

Emergency responders use social media to tailor crisis information to people’s needs and to understand community sentiment. In this way, the information they provide can defuse rumors and dispel panic.

Regardless of official authorities’ presence on social media platforms, the public can keep the conversation about the crisis or emergency going. This can then be reported to the relevant organizations to update them in real time.

Importance of reliable sources

A warning from a credible source, such as a government agency or the emergency services, has a greater impact than general gossip. This is why it is crucial that officials use social media monitoring technology to stay focused on what is happening in the world.

When a source is not considered reliable and the relevant authorities have not picked up the real news and added weight to the information, people tend to doubt its authenticity.

When the content is from a reliable organization and addresses factors such as the time, place, impact and magnitude of an event, the public is more likely to believe the message and be motivated to take protective measures.

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Social media monitoring technology is an important part of our lives for public safety reasons and should be embraced and developed.

How social media surveillance technology improves public safety in the airline industry

Communication is key in our modern society, with social media platforms making it easier than ever to stay in touch and get information out to the people you need. This applies equally to the airline industry, which has a duty of care to its passengers and the general public. To facilitate this duty, the aviation industry is benefiting greatly from social media as a way to communicate with passengers and the public.

Aviation Industry and Social Media

When social media was in its infancy, many airlines used this platform as a complaints handling system. Disgruntled airline passengers took to social media platforms like Twitter to complain about poor service or an in-flight problem. Social media culture has changed significantly since then, and social media platforms have become more powerful and versatile in their application.

Social media surveillance technology is the latest development in social media and allows businesses to eavesdrop on the chatter found online. In addition, social media monitoring can be used to communicate more directly with passengers and the public.

Assistance in preparing for disruptions

Social media monitoring can be an excellent tool for the airline industry to predict and prepare for travel disruptions. British Airways enraged passengers in 2019 after an IT glitch at Gatwick Airport caused significant delays and flight cancellations. Passengers quickly took to social media to voice their grievances towards the company.

However, this uproar could have been avoided if British Airways had used social media monitoring to analyze and follow up on social media complaints. As online grievances develop in public spaces, social media surveillance can alert airlines to the growing frustration and initiate an emergency procedure. This should focus on public relations and requires expert social media communication to address the grievances.

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Real-time flight tracking and alerts

One of the most common challenges in the airline industry is last-minute flight cancellations and schedule changes. This is a common occurrence that can potentially cause complaints, confusion and chaos at airports. Flight cancellations or changes can be due to many internal and external reasons, from bad weather to staff shortages.

The airline industry can benefit greatly from the use of social media to update its passengers in real-time about upcoming delays or cancellations.

Although this does not offer a complete solution to the problem, many passengers will see these notifications with enough time to change their travel plans. Real-time social media responses can give the airline industry the ability to communicate in real-time about things like weather updates and flight changes.

As we develop more useful ways to communicate via social media, the airline industry could benefit from these innovations. From providing passengers with accurate, real-time information about flight changes to notifying passengers of technical difficulties, social media can be an incredibly powerful tool. In addition, it brings passengers and airlines closer together, which can improve airline confidence.

If you are interested in learning more about how social media surveillance technology improves public safety in various industries, do not hesitate to contact Bayanat Engineering Qatar or visit our website.