Social media users are now “influencing” people to help them spend smarter

Many of us will have been “swayed” into buying something that has gone viral online, but now some social media users are trying to “sway” their followers and take a stand against overconsumption

TikTok fights back against influencers by “uninfluencing” trending products (Getty Images/Tetra images RF)

Every week it seems like influencers have a new dreamy beauty product that they use to solve all your skin or hair problems and whether they’re high-end or low-budget products, many of us will run to buy it.

Be it a mascara that gives you the “ultimate” false lash effect, or a lipstick that somehow has the perfect color for everyone, the new “it” beauty product has to be bought if you want to stay on trend.

This isn’t a new concept, but with the all-encompassing impact of social media, it can be difficult to ignore the pressure to keep up with must-haves. However, some users are fighting back against this overconsumption with a new trend of “swaying” to help people not overspend on things they don’t need or that are a waste of money

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Gone are the days when you bought 15 lipsticks because your favorite influencer told you, TikTok has had enough (Getty Images/iStockphoto)

The influence is a direct result of years of asking teenagers and young adults to purchase extensive collections of often expensive makeup, clothing, and various other products.

While YouTube’s beauty guru era may be over, there is an overwhelming number of influencers still offering products across all platforms.

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“Mascara gate” was the breaking point for many makeup fans when influencer Mikayla Nogueira shared a video promoting Maybelline’s Telescopic Lash, saying it was “like fake lashes.”

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