NASHVILLE–(BUSINESS WIRE). The artificial intelligence (AI) based digital publishing platform is currently used by a group of anchor clients that include On3 Media, Outsider.com and Leaders.com. Spiny also announced it has raised $2.5 million in venture capital from Nashville Capital Network (NCN) and others.
Spiny’s platform enables digital publishers to more effectively manage and scale their businesses. Leveraging Spiny’s artificial intelligence and advanced analytics, publishers now have a single platform to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. Spiny also offers a programmatic advertising solution called BidRoll, which allows digital publishers to better monetize their content with minimal ad operations resources.
Spiny was founded by Nana B. Nyantekyi, Shannon Terry and Andrew Johnson, who have extensive digital publishing experience including roles on CBS Sports, Rivals.com, 247Sports and Comicbook.com. Nana B. Nyantekyi will serve as CEO of Spiny.ai, bringing his wealth of experience in data and business intelligence to lead the company.
“Traditional approaches to building digital publishing assets are expensive and cumbersome, especially when it comes to understanding user behavior, revenue generation and editorial performance,” says Nyantekyi. “Spiny was born out of our frustration at running publishers where growth has been achieved with large technical teams and complex technologies. The current tools on the market mainly focus on content and editorial analytics. We felt there was a need to create a product that would connect all the core pillars of digital publishing – audience, editorial and revenue. With Spiny, digital publishers big and small now have a tool that offers a complete 360-degree view of what a publisher needs to grow sustainably, maximize revenue and make effective decisions in real-time.”
Software and operational tools have helped digital publishers in recent years, but compared to other industries such as advertising and marketing, there is a lack of specialized tools to support digital publishers. The $550 billion industry is growing rapidly, at a CAGR of 12%, according to the AP. Businesses are experiencing shifts in operations, audiences, and monetization strategies as they continue to move from traditional media to digital platforms. Publishers are eager for data solutions and software to accelerate growth and maximize revenue without the large technical overhead.
To fund the company’s rapid growth, Spiny announced its first institutional funding round led by Nashville Capital Network (NCN). The capital injection will allow Spiny to expand its team and expand key product capabilities such as subscription analytics and multimedia tools.
“The Spiny team recognized the need for innovation in digital publishing. We felt they were the ideal team to handle the ever-changing landscape impacting the industry, namely first-party data, content monetization and audience growth. The Spiny team has lived it as publishers and understands the need for tools to manage publisher inventory,” said Sid Chambless, Managing Partner of NCN. “We are pleased to be working with Nana, Shannon and Andy to solve this problem.”
Spiny was revolutionary for both mid-market and enterprise operators. Will Crall of On3.com, the fastest growing sports publisher in the US, saw the impact of implementing Spiny. “With Spiny I can easily visualize the performance of our company in real time. Instead of opening multiple software tools, I have everything I need to manage and make decisions in one place. I am very impressed with the Spiny team. They made numerous improvements and adjustments to the software to fit our specific needs,” said Crall.
Brandon O’Neal, VP of monetization, ads and products at On3.com said, “Revenue managers, ad ops teams and business intelligence leaders will all be more efficient and effective at monetizing content with the support of Spiny . Its ability to use machine learning to monitor and detect anomalies ensures we don’t lose revenue due to poor ad provider performance or broken ad units, for example – all on top of the benefits it creates through its ad monetization product, BidRoll.”
Spiny is a leading content analytics, publisher intelligence and ad revenue tool for digital publishers. Through Spiny, content creators have access to world-class software proven to increase operational efficiencies and generate higher revenues. By providing effective author management tools, audience analytics, ad revenue generation via BidRoll and more, digital publishers can manage and scale their business with just one platform. To learn more about Spiny, visit us at https://spiny.ai. About Nashville Capital Network NCN is a partnership of more than 100 professional investors, most of whom have been founders and executives of highly successful companies. By leveraging the experience and expertise of the people within its partnership, NCN is able to identify, develop and support promising, high-growth companies. NCN manages several venture capital funds including NCN Angel Fund I, NCN Angel Fund II, Tennessee Angel Fund, NCN Partners Fund and NCN Fund IV. For more information about NCN, visit nashvillecapital.com.