TD Bank (TD) announced that it has launched several immersive experiences that use virtual reality (VR) to provide interactive engagement for customers and colleagues. TD aims to use these virtual experiences to offer colleagues and customers a new way to interact with the bank.
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Distroscale The company works with Capco, a global management and technology company, along with Mesmerise, an enterprise VR company. Together they launched TD’s Virtual Reality (VR) Co-op and Intern Pilot Program, which aims to create a more immersive and collaborative experience for new TD colleagues.
Over 100 interns, mostly from the Platforms & Technology and Digital & Innovation teams, had the opportunity to enroll in the program, which will run from January to April 2023.
“We are excited to offer this compelling experience that allows our interns and collaborative students to connect with one another, develop a sense of community and embrace our TD culture,” said Irene Santos, Vice President, Global Talent Acquisition at TD.
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Students received virtual reality headsets, created their own personalized avatars, and participated in several immersive 3D programs including:
Networking Sessions: These sessions are designed to help build a peer network of interns, dual students and TD colleagues from across the bank. Attendees can participate in virtual networking events like scavenger hunts and team building activities like dodgeball, bowling, and an escape room.
Live Executive Panel Discussions: Attendees will have the opportunity to participate in panel discussions with executives from across the organization for career guidance.
Innovation Challenge: Participants will be divided into groups and given a real-world problem that TD is currently facing. You have 60 days to work with your group and mentor to come up with an innovative solution to the problem. Participants in the virtual reality pilot will have access to collaboration and design tools that allow them to work together and build prototypes.
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“We’re on the brink of a new engagement frontier with Web 3.0, and virtual reality platforms are just scratching the surface of how TD can interact with its customers,” said Rizwan Khalfan, chief digital and payments officer at TD Bank Group . “Immersive VR offers opportunities to design rich environments with inclusivity in mind and connects us with our customers in more intuitive ways.”
In addition, TD is also collaborating with Flybits, a context-aware computing company, to create a gamified proof-of-concept VR financial literacy experience where users make financial decisions and learn how those decisions affect their finances.
The interactive 3D experience is aimed at people under the age of 25 and is built on the Flybits Open Dome platform. It challenges participants to make financial decisions related to spending, borrowing, saving, and investing. Users can interact with tools that help them visualize how their decisions are affecting their financial well-being.
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In the gameplay experience, users collect objects and badges for making good financial decisions and end up with a financial personality consistent with the decisions they make.
“We wanted to evaluate and understand how virtual reality and gamification provide an enhanced personalized learning experience for younger audiences, which led to creating a targeted experience with a customer-centric lens,” said Hossein Rahnama, Founder and Chief Executive Officer, Flybits. “Both Flybits and TD are leaders in building incredible user experiences; Together we can continue to test and develop new ways that can bring audiences closer and create deeper connections.”
TD and Flybits have also developed an interactive virtual commercial banking experience to test user convenience with 3D navigation and VR technology. The aim is to find new ways to improve customer retention and to explore an option for consulting in an immersive environment.
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Launched in October 2022, the proof-of-concept showed dashboards that could illustrate information such as liquidity, credit line and relevant banking products for potential customers. It also showcased a live video calling feature where prospects could directly connect with a TD Relationship Manager in real-time to ask questions.
“We’re always striving to improve our digital capabilities and develop experiences that can exceed the expectations of the customers we serve and the colleagues we hire,” said Imran Khan, Head of Innovation at TD Bank.
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