Solutions Review editors have compiled a list that highlights some of the best mobile marketing platforms and solutions for businesses to consider.
One of the pillars of any successful marketing strategy is meet the customer where he is. In today’s digital world, most potential customers are found on mobile devices, which means traditional marketing strategies have had to evolve to meet the needs and preferences of a mobile audience. However, not every marketing solution has the mobile marketing tools a business might need. For example, e-commerce businesses need a marketing strategy that is different than a brick-and-mortar retailer’s strategy.
With that in mind, the editors of Solutions Review have compiled the following list of the top rated mobile marketing platforms and solutions for businesses to consider. Our editors selected these based on each vendor’s Authority Score, a meta-analysis of user sentiment by the web’s most trusted enterprise software review sites, and our proprietary five-point inclusion criteria. The list is sorted alphabetically.
The best platforms and solutions for mobile marketing
Description: Act-On provides a marketing platform that eliminates many of the tedious tasks of marketers by tracking and aggregating analytics. The company also offers an SMS and mobile marketing platform to help brands improve customer communication through SMS marketing and collect, identify and analyze behavioral segmentation data. Additional mobile marketing capabilities include demographic segmentation, personalized digital marketing programs, behavioral segmentation, fully integrated SMS marketing, and more.
Description: Airship is a Mobile App Experience (MAX) solutions provider working with brands in the financial, media, airline, sports and retail markets. With the Airship App Experience Platform (AXP), the company can help companies improve the management of the entire mobile app experience lifecycle. Features include contact management, predictive AI, performance analytics, real-time data streaming, in-app messaging, push notifications, customer journey optimization, A/B testing, and more.
Description: Attentive is a text message marketing solution designed to help entertainment, retail, grocery and e-commerce businesses improve customer relationships, strengthen their conversational commerce experience, increase business-to-consumer communications optimize and curate unforgettable experiences. Platform features include customizable signup forms, business intelligence, personalized text messaging, reporting tools, SMS marketing compliance services, and a range of integrations with leading software such as Shopify, Salesforce, WooCommerce, Zendesk, and more.
Description: Braze is a customer engagement platform provider that works with clients across retail, e-commerce, financial services, travel, hospitality, media and other industries. Cross-channel capabilities cover everything from email marketing, reporting, data analysis, in-app messaging, machine learning technologies, send-time optimization features, mobile notifications, and more. The company also offers SMS marketing capabilities to send personalized two-way messages that increase engagement, improve customer retention and re-engage former customers.
Description: dot digital offers a digital engagement and marketing platform with simple drag-and-drop functionality for communicating with customers. It has multi-channel capabilities to target customers efficiently. Users can leverage analytics to send messages at the right time, in the right place, and on the right channel. Dotdigital’s SMS marketing capabilities include inbound message monitoring, autoresponders, dedicated shortcodes, one-to-one sends, broadcast messaging, A/B testing, personalization, campaign reporting, and more.
Description: GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketing managers, and businesses with the tools they need to create content, generate sales, and improve traffic. Along with its other features, GetResponse also offers SMS marketing automation tools that brands can use to enhance their automation campaigns and reach customers directly. These features available on GetResponse MAX enable marketers to automatically send bulk SMS campaigns, stay GDPR compliant, personalize their SMS marketing, analyze mobile marketing data and create omnichannel marketing campaigns.
Description: Iterable is a cross-channel marketing platform that focuses on consistent customer experiences and streamlined, measurable customer interactions. The platform helps marketers create, optimize and measure customer interactions and feedback and use this data to improve customer relationships. Iterable’s mobile marketing capabilities empower marketing teams to develop mobile inboxes, create dynamic segmentation that tracks audiences in real-time, create cross-channel continuity, and Send customizable push notifications, in-app notifications, and SMS messages.
Description: OneSignal is a customer messaging and engagement solution for businesses in e-commerce, fintech, gaming, news and mobile markets. Omnichannel platform features include mobile push notifications, web push notifications, drag-and-drop email composer tools, in-app messaging, SMS marketing, a no-code workflow builder , real-time reports, automated messaging, A/B testing, open source SDKs, scalability, personalization tools, and integrations with leading software providers like Hubspot, Google Analytics, Wix, Adobe Experience Cloud Shopify, and more.
Description: Sailthru, part of CM Group, is a cross-channel marketing platform designed to help startups deliver personalized customer experiences across email, web, mobile and SMS. Businesses can use the platform to connect their mobile messaging to a centralized email platform for better cross-channel messaging that increases app engagement. Mobile marketing features include unified customer profiles, push notifications, personalized in-app messaging, message queues, mobile SDKs, event attribution, A/B testing, analytics, AI, lifecycle optimization and more.
Description: Salesforce offers one of the most comprehensive and complete CRM products. The platform includes the company’s sales and marketing applications, specifically the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud and IoT Service. Salesforce’s mobile marketing solution, Mobile Studio, empowers users to increase app engagement, create mobile messages, develop personalized experiences, and reach audiences on their preferred platforms. Features include custom mobile campaign templates, push messaging, subscriber segmentation, automated messaging,
Description: TextUs is a business-class text messaging software solution and real-time communications platform for sales, human resources, human resources, healthcare, SaaS, property management, nonprofit, and financial services businesses. The company’s text messaging marketing capabilities include opt-out management, organization attribution, enterprise-level analytics, SMS campaigns, conversation funnel analytics, multiple-use phone numbers, conversation management, customizable contact properties, advanced search capabilities, contact segmentation, real-time alerts and more.
Description: Upland Localytics is a mobile app marketing and analytics software designed to help businesses develop personalized mobile app campaigns that drive customer engagement, loyalty and retention. The platform caters to retail, e-commerce, media, entertainment, insurance, financial services, travel, and telecom businesses of all sizes. Its capabilities include mobile analytics, in-app and external customer data tracking, customer journey orchestration, location-based targeting, predictive analytics, campaign reporting, A/B testing, and integrations with other leading software.