The Boundary acquires digital twin pioneer Buildmedia

LONDON, January 16, 2023 /PRNewswire/ — Pioneering visualization studio The Boundary has acquired Buildmedia, the Auckland-based creative studio widely recognized as a global leader in city-scale digital twins, off-plan interactive real estate sales and marketing solutions, and unforgettable immersive eCommerce virtual reality experiences.

The Boundary’s reputation as an expert collective of creative technologists, designers, filmmakers and storytellers has been built by working on marketing campaigns for prestigious developments such as the Waldorf Astoria (new York), 175 Park Ave (new York) and The Whiteleys (London) on the creation of hyperphotorealistic CGI visualizations, animated films and virtual reality experiences.

Founded 20 years ago, Buildmedia is a global leader in multi-sector real-time interactive solutions utilizing Epic Games’ Unreal Engine technology. They have produced numerous groundbreaking experimental solutions over the past few years, including their proprietary interactive display suite solution, Realspace (, coupled with a particular know-how for high-fidelity virtual reality city and country digital twins.

This strategic acquisition combines best-in-class photorealistic creative CGI and virtual reality expertise from The Boundary ( with world-class technical capabilities and proprietary IP developed by Buildmedia (

The Boundary is now uniquely positioned to exceed the expectations of high-end real estate developers, destination marketers and e-commerce-focused brands looking to capitalize on emerging Web3/metaverse opportunities via experience-driven interactive content and applications.

Epic Games are longtime admirers of the Buildmedia team and often cite their digital twin of wellington City ( as a benchmark of what is possible with their technology. They have also signed Buildmedia as one of only two Unreal Authorized Service Partners in the AEC (Architectural, Engineering and Construction) space.

With financial backing from private equity firm Mobeus and the bringing in of a number of highly experienced and impressive members of Buildmedia’s executive team, the new-look company will invest in the research and development of its Virtual Reality/Web3/Metaverse services and – invest applications.

The Boundary CEO tom wood says “This acquisition marks the next phase for The Boundary after impressive growth across the board North America and EMEA as we are now of course expanding into APAC. We are delighted to welcome the very talented Buildmedia team to the family.”

With over 100 in-house CGI artists and creative technologists working at the forefront of the visualization sector, The Boundary is now uniquely positioned to provide end-to-end photorealistic customer services across the burgeoning Web3/Metaverse in real estate, hospitality, eCommerce and digital twins.

Crucially, the expanded business also provides customers with the assurance of scale and financial stability that is required of large customers investing significant sums in multi-year Metaverse and Digital Twin projects.

The transfer of employees and complementary knowledge and intellectual property between New Zealand and The Boundaries London and new York Studios will strengthen The Boundary’s client offering in both hemispheres while offering all of their clients the benefit of 24/7 work patterns.

Contact for press inquiries:
Chris Mitchell
+ 44 (0)203 026 6270
[email protected]

Images for use in publications:

Across the border
The Boundary is a leading global creative agency using computer generated imagery (CGI) to create photorealistic marketing content for developers, destination marketers and e-commerce brands.

About Buildmedia
Buildmedia is a creative visualization studio widely recognized as a global leader in city-scale digital twins and off-plan virtual reality interaction solutions for real estate sales and marketing utilizing EPIC Games’ Unreal Engine technology.

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SOURCE The border