The Drum | Best Ad of the Week: Social Media Alert from a Deepfake Girl and a Kite Flying Goat

There’s also a Tesco spot lovingly addressing the awkwardness of parents’ separation, and an Apple ad showing a farmer hauling a giant pumpkin down a lonely road.

This week, a Deutsche Telekom ad about social media usage warned that some viewers might find it disturbing to watch, Virgin Media showcased its WiFi guarantee with a kite-flying goat, and Orange nodded Burberry with one in the air choreographed film.

Deutsche Telekom: Without the consent of Adam&EveBerlin and DDB Germany

Deutsche Telekom published an open ad in which an image of a child was manipulated using AI to show when they are older. The spot featured a fake version of the child who can move and speak like a human, which shocked her parents when they saw their daughter on screen at the cinema.

Virgin Media: To Better and Beyond by VCCP London

This ad begins with a herd of goats stuck on a mountainside. As the soundtrack kicks in, a hang glider appears, and as it gathers speed, a brave goat is revealed to be the pilot.

Orange: Trust Journey by Publicis Conseil

Orange has adopted the ‘zero gravity’ commercial approach for its latest short film, in which a woman dances through the air.

Tesco: Food Love Stories by BBH

Tesco reminded people it has the answer to the age-old question ‘What’s for dinner?’ with this ad. In the spot, viewers see a young girl being escorted to her mother’s house by her father when it becomes clear that amid the new family dynamic, she wants everyone to have dinner together.

Apple: Battery For Miles by Apple Marcom

The Apple ad humorously features American rapper Ludacris’ song Two Miles An Hour.

Amazon Ads: Ads that work just as hard as you from Anomaly

This campaign from the e-commerce giant’s ads department showcases the time, effort, and energy that goes into running a campaign.

WaterAid: First Cup by Don’t Panic

Don’t Panic’s ad for WaterAid emphasized the impact of donations rather than the need for them.

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Ocado: Inspired Choices from St. Luke’s

This Ocado ad marked the launch of a new branded platform for the online grocer to communicate its core proposition of offering more choice to its customers.

Pringles: Can Hands by Gray London

Last year, Pringles released a humorous spot highlighting the biggest design flaw – the narrow packaging. Based on research suggesting that 43% of consumers caught their hand at the bottom of the tube, the brand committed a social faux pas to spread its Super Bowl message. Now it brings the campaign closer to a European audience.

McDonald’s: McCrispy by TBWA\Paris

Sparks fly between French warehouse workers as they bite into the fast-food giant’s new fried chicken sandwich.

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