Apple Fitness+ now has more than 4,000 classes on service, and a profile of the studio reveals both a tech-heavy workflow and a drive to reach more users as reasons so many are being offered at such a rapid pace.
Almost anyone browsing Apple Fitness+ will find a class that suits their needs and interests, and that’s because there are so many to choose from. To create so many courses in a relatively short amount of time takes both an optimal creation workflow and a great team to work with it.
Visiting Apple Fitness+ headquarters in Santa Monica, California, Men’s Journal writes about the process of creating a class and where it could go.
The main studio is “one giant space” that has areas and equipment for different workouts, rather than separate workspaces. In addition to the brick backdrop, the room is equipped with a sprung wooden floor.
To capture the footage there is a collection of 15 cameras, 13 of which are robotic. There is a “super-dense light grid” above the action, which can illuminate the space.
The setup allows for quick switching between setups for different workouts, with the equipment going from a strength training session to a cycling session in 15 minutes.
A few cameramen, a director and producers are sitting on the floor, all interpreting the recording requests from the control room. Pre-recording previews are recorded twice with the instructor before the main session is recorded.
There are more technicians in the control room who ensure that the instructions for the shots are carried out correctly, the deployment orders are processed and that other important elements work correctly. A member flags aspects of the video when the screen displays graphics for the user to trigger when properly trained.
The human side Jay Blahnik, Apple’s vice president of fitness technologies, told the publication that the idea for Fitness+ and its screen connection with the Apple Watch was because the activity rings were very accessible to users.
“Maybe you’re not particularly athletic on the Workout app, but you look forward to closing your activity rings throughout the day, or you’re training for a marathon on the Workout app. And what we’ve found is that people can use it. “Use metrics in a way that motivates them on the Apple Watch,” he said.
The addition of screen metrics was a very useful element for the service. “I think the biggest thing we’ve learned is that we have a look at ourselves on screen and have metrics that respond to what the coaches are saying,” Blahnik added. “It’s incredibly compelling.”
The service is also listening to its users when it comes to changes, such as introducing kickboxing workouts in January. Blahnik states that this was the case “because it was one of the workout types that was most requested by our users, and we knew a lot of people were also doing kickboxing workouts with their Apple Watch.”
For future workouts and feature changes, Blahnik begins by answering, “Can we do it in a way that gets more people using not only this service but this activity as well?” And can we spend a lot of time thinking about how to do that.” Do that really elegantly and that’s always on our radar.
When asked more bluntly what to expect in the future, Blahnik followed Apple’s line of secrecy, providing the inconclusive quote: “What can we do to make the experience even easier and smoother, something that they’re going to put more regularly into their lives.” can integrate?”
This isn’t the first time Apple has opened up Fitness+ to external media. In 2022, it invited popular YouTube personality iJustine for a tour of the studio.
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