How Will General Motors’ Luxury Brand Do With Its $300,000 Moonshot? We scour the web for the post-debut hot takes

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When the Cadillac Celestiq was officially revealed for the first time earlier this week, a combination of factors turned the internet on its head. Wild styling, an opulent interior and the sky-high price of this all-electric Rolls-Royce competitor ensured a lot of digital ink was spilled – both positively and negatively.
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It’s always entertaining to pick up babble of public opinion, especially when it comes to a vehicle as polarizing as the Celestiq.
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After all, this isn’t GM’s first attempt at some sort of halo car for Cadillac, although not all previous efforts have met with roaring success. With that in mind, we donned our Postmedia hazmat suits (standard corporate issue) and waded into the morass of internet commentary.
The designation “American Veyron” must certainly please in the corner office.
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This user makes a good point by considering the process of selling a vehicle that costs more than some houses. Even if the Celestiq doesn’t get up close and personal with a Silverado, it will inevitably share some space with Escalades and Blackwings. There were, of course, some hints that not all Cadillac dealers would deserve the privilege of selling this six-figure electric vehicle.
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Joking references to illegal substance use like this reaction abounded. Hey – at least it’s a positive reaction.
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While this author doesn’t particularly agree with the mention of a ’01 Buick, he certainly will take any hint of it star trek – especially a polarizing episode of Traveller.
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One of our staff quipped softly about the Celestiq’s controversial rear proportions and broke out the Photoshop to add only a little more length – and much more.
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More than one person decided to have a little fun with Cadillac’s past.
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Of course, it’s always enlightening (and entertaining) to read reactions from readers who linger on websites that aren’t auto-centric. Finally, it’s not impossible that transmissions are rather isolated from a wider mass of opinions from people who don’t know—or don’t care—the difference between a lug nut and an alternator. Over at a tech(ish) site called The edgetheir readers offered their own feedback.
“If it wasn’t for the fastback/sportback/whatever stern and the bizarre color choice, it wouldn’t be a bad looking auto land yacht,” said one. User whatisakafka said, “They will definitely have collectors who will buy them just because they will be rare, but this car is more about building their reputation than resting on their existing reputation.” Fair enough.
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But the most interesting statement from this non-car site belonged to a user named BrodyC. “An industry paradigm shift like this offers all brands the opportunity to reinvent themselves. There will be new leaders and failures that we didn’t think were possible,” they said. “It’s interesting to see how this is all developing.”
The person then went on to say that they felt Cadillac’s EV design language was more appealing to them than Mercedes’, although it would take more to change their mainstream perception of Cadillac. “But,” they qualify, “it looks like they’re at least trying.”
And it really works. Setting an opening bid of $300,000 puts Cadillac squarely in the ultra-high stakes game — in terms of both expectation and reputation. Be sure to voice your own reactions in our comments section below.