The rapid digital transformation of companies in recent years has begun to show the potential of mobility in companies. . . And then came the pandemic. Following the outbreak of Covid-19, we witnessed a time when schools, businesses and consumers alike transitioned to remote environments. Following this rapid shift to remote work, organizations have either returned to the office, embraced some of the benefits of remote work via hybrid working models, or even transitioned completely to a fully remote workforce.
From 2019 to 2022, Samsung’s B2B mobile market has grown by approximately 65% globally, driven by expansion in North America, Europe and high-growth emerging markets. I had the opportunity to speak to KC Choi, Corporate Executive Vice President and Head of the Group and Global Mobile B2B team at Samsung Electronics, about this growth and strategy. We discussed how Samsung leverages DaaS models for use cases like microfinance platforms in Africa, South America, and India.
In this article, I want to provide the framework for why mobile devices are becoming more and more effective for businesses, especially for new use cases and markets. Then I want to talk about how well positioned Samsung is for these new use cases thanks to its mobile ecosystem and its Knox platform.
mobility in business
There is a tremendous opportunity for enterprises and emerging markets to scale up their digital transformation efforts by implementing more robust mobile environments. Technologies like video calling have enabled employees to complete tasks away from the office, giving them more room for greater productivity and potential ROI. Mobile devices are also becoming more powerful, versatile and modular, and can perform the same tasks as a PC in the office but in a remote environment. However, many mobile devices still lack some of the company’s necessities.
Enterprise mobile environments face security, user experience, and system integration challenges. Because of these challenges, organizations need to manage different types of endpoints: PCs and mobile devices.
Desktop PCs don’t go anywhere and stay on a single corporate network. On the other hand, mobile devices such as smartphones, tablets, and laptops operate outside of corporate control on many networks, making them more vulnerable to attacks. Mobile devices like smartphones, tablets, and ACPCs are not only connected to the internet by default, but the networks they connect to often have minimal security.
Two of the most common examples are the internet at home and the coffee shop. The Internet at home is shared with multiple people, who have an average of two devices per person, and one compromised device is enough to threaten the normally weak security of the home network. Similarly, many coffee shops don’t have network security, and you’re connected to the same network along with a lot of people you don’t know.
Mobile devices also have different operating systems, APIs, and system integrations than PCs, making integration into enterprise environments less seamless. Another difference is that employees are also consumers, posting to Facebook, checking the weather, listening to podcasts, and other personal tasks on their mobile devices. Consumer and employee roles do not have to contradict each other. From software to hardware, mobile devices should deliver these consumer experiences while providing the specific capabilities, features, management, and support required by the business. It’s about creating a complete solution ecosystem.
In this regard, I believe Samsung is positioning itself to offer a one-stop solution for its enterprise customers and emerging markets. It forms strategic partnerships with systems integrators to create purpose-built environments that leverage the scale, consumer experience, and support capabilities it offers with its mobile brand.
Samsung is pioneering enterprise mobility
Samsung has long been a pioneer in the mobile enterprise space. Still, I wouldn’t have considered Android as a secure business operating system until Samsung introduced Samsung Knox in 2013. Knox turned Android into a viable enterprise operating system for security reasons.
Today, Knox has evolved from a security platform into a comprehensive management and analytics platform. This has been instrumental in strengthening the company’s presence in the B2B sector and opening up new opportunities for mobile business, particularly in emerging markets.
I see a tremendous opportunity for businesses to leverage mobile environments through Device-as-a-Service (DaaS) models. As-a-Service (aaS) hyperscale architectures in the data center are radically different from the racks and stacks we would typically see. But aaS architectures allow mobile businesses to leverage the modularity and security of the data center on a mobile platform. To achieve this, Samsung needs to work with system integrators and cloud service providers. I believe this is within Samsung’s reach, especially given its portfolio of affordable mobile devices.
Choi spoke to me about how Samsung thinks globally and acts locally. The company is strategically reducing the number of product customization points and variations available to ensure a global customer experience, while leveraging local-level support and delivery to allow customers to easily scale.
Partnerships will be critical to the success of Samsung’s B2B DaaS ecosystem. As you will see in the video linked below, at MWC I spoke to Choi and John Granger, Senior Vice President of IBM Consulting, about how Samsung is partnering with IBM for application experiences and application verticals. Other partners like DocuSign, Microsoft, and Zoho also come to mind as we look at how Samsung’s feature-rich smartphone ecosystem is serving business applications.
IBM Consulting and Samsung partner to create solutions for the future of enterprise mobility
Samsung has business applications in mind when it fills its smartphone portfolio with features like the S Pen, 10x optical zoom, Samsung Dex and large modular foldable displays. While these features are valuable to the consumer, businesses benefit from these rich features that maximize business operations. Samsung has seen the foldable launch for the company double year after year. Here you can read how Samsung’s mobile desktop experience benefits Dex in the Samsung Galaxy XCover6 Pro. You can also read my coverage of Samsung’s recently announced flagship Galaxy S23 series and its new Galaxy Book laptops here.
In many cases, Samsung is able to take these features and implement them in its affordable line of devices like the Galaxy A series and its durable Active line for frontline workers. With the added benefit of Samsung Knox in all of Samsung’s mobile offerings, the company is poised to bridge the digital affordability gap.
I believe that few players in the mobile business environment can deliver effective mobile experiences in an enterprise setting, especially considering how the digital world is rapidly changing and adapting to new and growing technologies.
I believe that Samsung is strategically enabling new mobile experiences for its enterprise customers and in emerging markets thanks to the Samsung Knox platform, its well-positioned portfolio of mobile devices and its digital ecosystem. Samsung truly thinks globally and acts locally. I believe partnerships will play a critical role in the success of implementing DaaS models in emerging markets and in the growing mobile enterprise space.
Note: The Moor Insights & Strategy Co-op Jacob Freyman contributed to this article.
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Patrick was ranked #1 out of 8,000 analysts in the ARInsights Power 100 rankings and #1 most cited analyst according to Apollo Research. Patrick founded Moor Insights & Strategy based on his real-world technology experiences with understanding what he wasn’t getting from analysts and consultants. Moorhead is also a contributor to Forbes, CIO and the Next Platform. He leads MI&S but is a broad analyst covering a variety of topics including the software-defined data center and the Internet of Things (IoT), and Patrick is a proven expert in client computing and semiconductors. He has nearly 30 years of experience, including 15 years as an executive in high technology companies, where he led strategy, product management, product marketing and corporate marketing, including three industry board appointments. Prior to founding the company, Patrick spent over 20 years as a high-tech strategy, product and marketing executive covering the PC, mobile, graphics and server ecosystems. Unlike other analyst firms, Moorhead has held executive positions directing strategy, marketing and product groups. He is rooted in reality because he led the planning and execution and had to live with the results. Moorhead also has extensive board experience. He has served on the boards of the Consumer Electronics Association (CEA), the American Electronics Association (AEA), and for five years served on the board of directors of St. David’s Medical Center, recognized by Thomson Reuters as one of the top 100 hospitals in America.
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