The T-Mobile For Business Unconventional Awards: Take Two!

Last year I was fortunate to serve as a judge on T-Mobile’s inaugural Unconventional Awards at the GSMA Mobile World Congress (MWC) in Las Vegas. The former CTIA event has long suffered from an identity crisis, but the move from Los Angeles has finally breathed new life into the event. To increase the visibility of its enterprise services, T-Mobile rolled out an awards ceremony in Las Vegas in 2022 (pun intended!) to recognize the innovative use of connectivity solutions in industries and educational institutions.

I compare the event to American Idol meets Shark Tank – but without the ridicule. This year I’ll be joining the same jury to honor unconventional thinking with a special twist in the category. I’d love to share the details, so let’s dive in.

At the Unconventional Awards this year, a who’s who of pioneers will once again be present. Alongside myself – a globally recognized industry analyst who manages the network and security practices for Moor Insights & Strategy – the panel includes:

For 2023, the Unconventional Awards will feature four innovation categories, with winners receiving an amount of money for charity. The nomination process began on May 1st and will last until the end of July. Visit the official nominations page for more information.

The first category is Customer Experience, which aims to recognize companies that strive to better serve their customers and deliver on a brand experience or promise. The second theme is Employee Enablement, which highlights leaders who are finding new and unconventional ways to bring out the best in their internal teams. The third title is “Industry” which praises pioneers who foster innovation within industries by challenging the status quo. The fourth category, new this year, is “Community,” which announces disruptors in government, education, and public safety who are enabling innovation in their respective organizations.

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I am very pleased with the addition of the fourth category this year to round out our coverage and, more importantly, to recognize the teachers and first responders who are so important to the fabric of our communities.

I look forward to attending MWC Las Vegas this fall and particularly the opportunity to attend the T-Mobile for Business Unconventional Awards again. The program is an innovative way to recognize leaders in public and private institutions and highlight their innovative use of connectivity.

In my estimation, we’re about halfway into the 5G era, and many mobile network operators have yet to implement 5G standalone, which promises to unlock the true potential of the technology. T-Mobile was the first company to reach this 5G milestone and it will be interesting to see what unfolds both at the upcoming awards ceremony and for the telecom industry as a whole.

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