Mobile App Technology Provider Releases 2023 State of Frontline Worker Communication Report; Shows that 57% of companies with deskless employees text
NEW YORK, March 15, 2023 /PRNewswire/ — New research from the EMPLOYEE app shows a double-digit year-over-year increase in the number of frontline workers using text messages to connect with their employers. Today, 57% of employers communicate with their field workers via SMS—a 13-point increase from last year. Younger workers aged 18 to 24 said they preferred to receive communications from their employer via SMS rather than email or even in person. The full results of the survey of frontline workers and managers across four key industries are now available in a new report titled 2023 Survey Results: State of Frontline Worker Communication.
57% of employers communicate with their frontline workers via text – a 13-point increase from 2022.
Tweet this theEMPLOYEEapp has published the results of its annual Frontline Worker Survey in the new 2023 State of Frontline Worker Communication report.
The 2023 report collected and analyzed feedback from 1,000 frontline workers (43% male, 57% female) across logistics, hospitality, retail, healthcare and manufacturing to gain insights into their opinions on how their employers communicated. About 54 percent manage other workers; 46 percent don’t. Data from the survey shows that a majority (49%) of frontline workers are “satisfied” and 21% are “extremely satisfied” with the communications they receive from their employers. That’s slightly up from last year’s report, an indication that improved communication methods are helping companies reach their increasingly dispersed workforces. However, the survey revealed a discrepancy between managers’ and non-managers’ satisfaction with communication. Similar to last year, 76% of frontline managers were “satisfied” or “very satisfied,” while 60% of non-managers reported this satisfaction.
“We were encouraged by the results, which show that most frontline employees are satisfied with corporate communications and feel integrated into their organizational culture,” said Amy Jenkins, Director of Client Strategy and Success at theEMPLOYEEapp. “The data shows that communicators still have more work to do to ensure non-managers are as happy as managers with the messages they receive. We’ve also seen a significant shift in the channels through which frontline workers want to be reached by their employers. While email and face-to-face communications were still the most used channels, more companies now say they use text messaging and employee apps to communicate than last year, with demand for these channels increasing.”
The State of Frontline Worker Communication 2023 report also reveals:
Which topics are most important for employees in terms of communication? Whether frontline employees are still engaged at work and plan to remain in their current position. Whether frontline employees trust the company and their managers. A breakdown of communication satisfaction among frontline workers by industry
Click here to download a free copy of the EMPLOYEE App’s State of Frontline Worker Communication 2023.
Via the EMPLOYEES app
theEMPLOYEEapp is a custom mobile application designed to help corporate communicators and HR leaders connect with their frontline and office workers. Winner of the 2022 Marcom Award for Best Mobile App for Business, theEMPLOYEEapp mobile solution empowers businesses to meet their employee engagement goals, reduce employee turnover and create a more inclusive culture for all workers, including the estimated 2.7 billion frontline workers worldwide. For more information, visit https://www.theemployeeapp.com/ or follow us on LinkedIn.