Photos courtesy of Thompson & Bender. Broadview Senior Living at Purchase College joins the Metaverse as it uses virtual reality to provide a little insight into its community.
The Broadview Senior Living Community will enable its residents 65 and older to live and grow among SUNY Purchase’s students. The community, which is expected to open in the fall, will offer tours of the complex using Oculus VR headsets.
Although the residential community is still under construction, this does not prevent residents and students from exploring the site. Broadview is one of the first senior living communities in the US to use virtual reality in their marketing. It hired SPINE, an award-winning Miami-based interactive media studio, to make its vision a literal reality.
VR technology has taken hold during the pandemic, offering a safe alternative to touring real estate. “At a time when people weren’t getting off, it was a convenient way for our potential residents to see what we’re about,” says Ashley Wade, executive director of Broadview.
Wade guided Red Addis, District President of Purchase College, and Vice President Meghan Moynihan through the virtual community. She highlighted the outstanding features including the swimming pool, fitness center, cinema, spa and salon, onsite dining and health center. This VR tour and visit was filmed by Purchase Senior Toby Nikls and fellow filmmaker Kunga Choephel for inclusion in their documentary on the Intergenerational Learning Community.
The senior community on the hip college campus offers its residents access to on-campus events. Residents can not only live among the students, but also attend performances, lectures and other events. Broadview’s design hinges on lifelong learning and friendships between generations, hence its relationship to the campus. Ninety-five percent of the residence is already reserved. The building will have 220 apartments and villas offering a full range of services including independent living, assisted living, extended assisted living and memory care.
The building is being jointly developed by Senior Care Development, LLC and LCS Development, LLC and operated by Life Care Services. LCS manages over 140 senior living communities nationwide and has over 50 years of experience.
Learn more about the retirement community and their unique offerings at the Broadview at Purchase College website.
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