Twitter co-founder Jack Dorsey launches social media app Bluesky, ET BrandEquity

(Illustration: Rahul Awasthi)
Bluesky, a new social media platform, has launched its beta form for Apple iOS devices. The app is endorsed by Twitter co-founder and former CEO Jack Dorsey, who is reappearing on the social media landscape.

The app is currently available on the App Store as a beta by invitation only. In other words, only a limited number of testers can currently use Bluesky.

There had previously been speculation that Jack Dorsey would return to Twitter after Elon Musk confirmed his decision to appoint his successor to the CEO role. However, with the launch of Bluesky’s beta, he has also put to bed speculation about his re-entry as Twitter CEO.

An open source Twitter alternative

Bluesky was born from the idea of ​​an open-source or decentralized social networking protocol that would itself consist of several different social networks running with different content moderation rules.

further down

The mission statement on the company’s official website reads: “Bluesky’s mission is to advance the evolution from platforms to protocols. The conceptual framework we have adopted to achieve this goal is the “Self-Authentication Protocol”.

Bluesky development timeline

It’s been some time since work on Bluesky started. It first emerged as a spinout company founded by Twitter co-founder Jack Dorsey and initially run by former Twitter CEO Parag Aggarwal in 2019. Over the next year, the company hired its first employees for the project.

While the original plans for Bluesky were to eventually integrate it with Twitter. The organization effectively grew into a separate organization and its own business unit in 2021.

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In early 2022, the open-source social media platform unveiled the Authenticated Development Experiment, or ADX, the first version of the decentralized social media protocol. Later that year, Bluesky improved the protocol enough to publish a preview.

Tech rivals chase ChatGPT as the AI ​​race gathers momentum

Here’s a summary of how the world’s biggest tech companies plan to ride the AI ​​wave: Microsoft is aggressively testing the latest version of OpenAI’s GPT-3 technology in a souped-up Bing search engine. Google introduced Bard in February, a ChatGPT-like conversational robot powered by its own large language model called LaMDA. Meta also announced a large language model called LLaMA. SnapChat announced the launch of a chatbot based on the latest version of OpenAI’s ChatGPT.

Published March 4, 2023 at 4:10 p.m. IST Most Read in Digital

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