The distinct aroma of the roasted coffee beans with a slight bitterness is something that all coffees have in common. But it wouldn’t be wrong to say that nothing can beat the warmth offered by our homely filter coffee. Filter coffee is often served in a tumbler and originally comes from the southern region of India. Its preparation is quite minimalist, which is why filter coffee is considered relatively cheap and is mostly prepared at home. And on top of that, enjoying a cup of filter coffee at home is both reassuring and easy on the wallet. However, if you want to enjoy the same thing in a fancy cafe or restaurant, you might have to spend a little more money. An image of a Starbucks sign-up has gone viral as it advertises a cup of filter coffee priced at INR 290.
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The ad, shared on Twitter, shows an elderly woman seated next to a young man as they both enjoy filter coffee. “Ajji approved filter coffee for Shivvu,” read the text on the banner. “From 290 INR,” she added.
The photo was posted with the caption, “Dear Starbucks, There is literally no Ajji on God’s green earth who would approve of a filter coffee at ₹290 + tax.”
Dear Strbucks, There is literally no Ajji on God’s green earth who would approve a filter coffee at Rs 290 + tax. ????????? pic.twitter.com/JtPIhakJdq– Adithya Venkatesan (@adadithya) January 23, 2023
The advert quickly caught on on the internet, where many thought the humble filter coffee was exorbitantly priced.
“Ajji will blow our minds if we say we bought £300 filter coffee Ondu Cuppu,” joked one user.
Ajji will smack us if we say we bought £300 filter coffee Ondu Cuppu.
would say Ajji.
ಆ ಹಣದಲ್ಲಿ ನಾವು ಇಡೀ ತಿಂಗಳು ಕಾಫಿ ಖರೀದಿಸಬಹುದು
Ā haṇadalli nāvu iḍī tiṅgaḷu kāphi kharīdisabahudu – Rikhath Baig (@Rikhath) January 23, 2023
“Boss, I know a person who sells 100 grams of filter coffee for 300,” read one comment.
Boss, I know a person who sells 100g filter coffee for 300 ???? sold – Varun #PlsMaskup #Vaccinatedcompletely (@varun_blues) January 23, 2023
One person said: “I can get very authentic and strong filter coffee near my office for ₹20. My Ajji still thinks £20 is too much when I can have it at her house for free.”
He added: “She’d freak out when she heard it was £290 plus tax at Starbucks and take me out of her will.”
I can get very authentic and strong filter coffee near my office for ₹20.
My Ajji still thinks ₹20 is too expensive when I can have it at her house for free.
She’d freak out when she heard Starbucks cost ₹290 plus tax and remove me from her will. — Bran and 99 others (@TheLonStRanger) January 23, 2023
One user wrote: “Why would anyone buy Starbucks drip coffee? The whole authentic element is missing”.
Why would anyone buy Starbucks filter coffee!! The whole authentic element is missing. — Ritika Patel (@Ritika__Patel) January 23, 2023
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So what do you think about it?
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