Viral: Starbucks sells “Ajji-approved” filter coffee for INR 290. The internet can’t believe it

The distinct aroma of the roasted coffee beans with a slight bitterness is something that all coffees have in common. But it wouldn’t be wrong to say that nothing can beat the warmth offered by our homely filter coffee. Filter coffee is often served in a tumbler and originally comes from the southern region of India. Its preparation is quite minimalist, which is why filter coffee is considered relatively cheap and is mostly prepared at home. And on top of that, enjoying a cup of filter coffee at home is both reassuring and easy on the wallet. However, if you want to enjoy the same thing in a fancy cafe or restaurant, you might have to spend a little more money. An image of a Starbucks sign-up has gone viral as it advertises a cup of filter coffee priced at INR 290.

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The ad, shared on Twitter, shows an elderly woman seated next to a young man as they both enjoy filter coffee. “Ajji approved filter coffee for Shivvu,” read the text on the banner. “From 290 INR,” she added.

The photo was posted with the caption, “Dear Starbucks, There is literally no Ajji on God’s green earth who would approve of a filter coffee at ₹290 + tax.”

The advert quickly caught on on the internet, where many thought the humble filter coffee was exorbitantly priced.

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“Ajji will blow our minds if we say we bought £300 filter coffee Ondu Cuppu,” joked one user.

“Boss, I know a person who sells 100 grams of filter coffee for 300,” read one comment.

One person said: “I can get very authentic and strong filter coffee near my office for ₹20. My Ajji still thinks £20 is too much when I can have it at her house for free.”

He added: “She’d freak out when she heard it was £290 plus tax at Starbucks and take me out of her will.”

One user wrote: “Why would anyone buy Starbucks drip coffee? The whole authentic element is missing”.

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So what do you think about it?

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