Virtual Events Market 2023-2027: A Descriptive Analysis of the Parent Market, Five Forces Model, Market Dynamics and Segmentation

NEW YORK, December 16, 2022 /PRNewswire/ — According to Technavio, the Global Virtual Events Market Size is estimated to grow $273.82 million from 2022 to 2027. The market is expected to grow at a CAGR of 21.34% over the forecast period. In addition, the growth momentum will accelerate. North America will account for 29% of the global market during the forecast period.

Technavio has announced its latest market research report titled Global Virtual Events Market 2023-2027

Technavio has announced its latest market research report titled Global Virtual Events Market 2023-2027

For more insights into market size, request a sample report

Global Virtual Events Market – Parent Market Analysis

Technavio has categorized the global virtual events market as part of the global system software Market that includes companies engaged in the development and manufacture of application and system software. This includes companies that offer database management software. Technavio calculates the global system software market size based on the combined revenue generated by companies engaged in the provision of all types of system software, including cloud-based software. It also includes the annual revenue generated by the companies from running and reselling system software.

Find insights into core market and value chain analysis and download an exclusive sample!

Global Virtual Events Market – Five Forces
The global virtual events market is fragmented and the five forces analysis covers:

  • bargaining power of buyers

  • The threat of new entrants

  • threat of rivalry

  • bargaining power of suppliers

  • Danger from substitutes

  • Interpreting Porter’s Five Forces Model – buy the report!

Global Virtual Events Market – Customer Landscape

The report covers the adoption life cycle of the market, from the innovator phase to the laggard phase. It focuses on adoption rates in different regions based on penetration. Additionally, the report also includes key buying criteria and price sensitivity drivers to help companies evaluate and develop their growth strategies.

Global Virtual Events Market – Segmentation Assessment

Segment overview

Technavio has segmented the market by type (webinar, conference, virtual exhibitions, fairs and festivals, and entertainment), delivery (UC and C, video conferencing, web conferencing) and geography (North AmericaAPAC, Europe, middle East and Africaand South America).

  • That UC and C segment will account for a significant share of the market growth during the forecast period. This technology has various advantages such as: B. improved employee productivity, improved communication, increased use of collaboration tools and software, improved optimization of business processes, faster decision making and increased availability of employees. Such factors will drive the growth of the segment over the forecast period.

READ :  Elizabethton Police Department integrates virtual reality training -

Overview geography

Based on geography, the global virtual events market is segmented into North AmericaAPAC, Europe, middle East and Africaand South America. The report offers actionable insights and estimates each region’s contribution to the growth of the global Virtual Events Market.

  • North America will account for 29% of global market growth during the forecast period. The region has a large number of global IT and retail organizations. These organizations often host virtual events such as global conferences and online product launches and exhibitions, which drives the growth of the regional market. Hence, owing to the increasing use of virtual event platforms for organizing global conferences, summits, and sporting events, the market in the region is expected to grow over the forecast period.

Download a sample report

Global Virtual Events Market market dynamics

key factor in market growth

  • The increasing number of corporate events is driving the growth of the global virtual events market.

  • Corporate events are held by organizations for employees, business partners and customers. Companies also use events to present and promote new products.

  • In addition, virtual events ensure efficiency, save advertising costs and enable a greater reach.

  • Therefore, organizations use virtual events as an efficient and cost-effective way to save on advertising costs and reach a maximum of viewers.

Leading trends affecting the market

  • The growing popularity of virtual events in education is a major trend in the market.

  • The use of virtual classrooms is becoming increasingly popular as these classrooms provide students with meetings anytime, anywhere.

  • Conferencing also enhances real-time interactions between students and faculty members.

  • Such factors will positively affect the market growth during the forecast period.

Major challenges are hampering market growth

  • The emerging threat of open-source virtual events solutions is a major challenge for the growth of the global virtual events market.

  • Open source solutions can be downloaded and run on all platforms. Because of their low cost, several small businesses and individual users prefer open source products.

  • This poses a major threat to proprietary event management since the basic functionality provided in proprietary virtual events is available in most open source virtual events. Individual users who want to host small events prefer open-source virtual events because of their cost-effectiveness. Therefore, the existence of open-source virtual event solutions poses a threat to the market.

READ :  "Youth really made the project grow": The program uses VR to improve mental health in remote communities

Drivers, trends and challenges are affecting market dynamics which can impact businesses. Find some insights from a sample report!

What are the key dates covered in this Virtual Events market report?

  • CAGR of the market during the forecast period

  • Detailed information on factors that will propel Virtual Events Market growth from 2023-2027

  • Precisely estimate the size of the virtual events market and its contribution to the market with a focus on the parent market

  • Accurate predictions about upcoming trends and changes in consumer behavior

  • Growth of the virtual events market North AmericaAPAC, Europe, middle East and Africaand South America

  • A thorough analysis of the competitive landscape of the market and detailed information about vendors

  • Comprehensive analysis of factors that will challenge the growth of vendors in the Virtual Events market

Get instant access to over 17,000 market research reports.

Technavio’s SUBSCRIPTION platform

Related reports:

  • That Consumer Virtual Reality Market The size is expected to increase by USD 52.77 billion from 2021 to 2026 and the growth momentum of the market is expected to accelerate at a CAGR of 60.80%. The market segmentation by components (hardware and software) and geography (APAC, North America, EuropeMEA and South America).

  • That Augmented Reality and Virtual Reality Market is estimated at a CAGR of 52.37% between 2022 and 2027. The market size is expected to increase by USD 364557.67 million. This report covers in detail the market segmentation by application (consumer and enterprise), technology (AR and VR) and geography (APAC, North America, Europe, middle Eastand Africaand South America).

Scope of the virtual events market

report coverage


page number


base year


historical period


forecast period


Growth Dynamics & CAGR

Accelerate with a CAGR of 21.34%

Market growth 2023-2027

$273.82 million

market structure


YoY growth 2022-2023 (%)


Regional Analysis

North America, APAC, Europe, Middle East & Africa, and South America

make a market contribution

North America at 29%

key countries

USA, China, Japan, Germany and Great Britain

competitive landscape

Leading Vendors, Vendor Market Positioning, Competitive Strategies, and Industry Risks

Important companies in profile

8×8 Inc., Adobe Inc., ALE International, Atlassian Corp. Plc, Avaya Holdings Corp., Aventri Inc., Bizzabo, Cadence Design Systems Inc, Cvent Inc., EventX Ltd., Hubb, International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Ungerboeck, Zoom Video Communications Inc. , Huawei Technologies Co. Ltd., Cisco Systems Inc., Active Network LLC and TOSHIBA CORP

market dynamics

Root Market Analysis, Market Growth Triggers and Obstacles, Fast Growing and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis, and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

customization area

If our report does not contain the data you are looking for, you can contact our analysts and have segments adjusted.

customization area

If our report does not contain the data you are looking for, you can contact our analysts and have segments adjusted.

READ :  The crucibles of life mold us for better and worse

Browse Technavio’s IT market reports

table of contents

1. Summary

2 market landscape

3 market size

4 Historical market size

5 Five Forces Analysis

6 Market Segmentation by Application

7 Market Segmentation by Type

8 customer landscape

9 Geographical Landscape

10 drivers, challenges and trends

11 provider landscape

12 Vendor Analysis

13 Appendix

about us
Technavio is a leading global technology research and consulting firm. Her research and analysis focuses on trends in emerging markets and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies and spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive reporting, extensive research and actionable market insights to identify opportunities in existing and potential markets and to assess their competitive position in changing market scenarios.

Technavio Research
Jess Maida
Media and Marketing Executive
United States: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

Global Virtual Events Market 2023-2027

Global Virtual Events Market 2023-2027



View original content to download multimedia: -model-market-dynamics-and-segmentation—technavio-301704223.html

SOURCE Technavio