Walmart leans on a social media sensation

Launching a new product is a challenge, but the challenge most companies anticipate is a way to create demand for the product. Even the best plans need to be tweaked for unexpected hiccups at a product launch.

Pink Sauce creator Veronica Shaw, aka Chef Pii, is all too familiar with this. Chef Pii is a home chef from Miami, Florida who is also a social media influencer.

Chef Pii first introduced her Pink Sauce to the world on her TikTok channel in June 2022. The sauce looks a lot like smothering chicken in Pepto-Bismol, but luckily that’s not the case.

READ :  Why you should take a social media break for the holidays