Walmart Ups the Ante on E-Commerce Experience Ahead of Holidays

Walmart’s online shoppers can count on a fast, smooth, and engaging shopping experience this holiday season thanks to a variety of site improvements and new features.

Developed by Walmart’s global technology and e-commerce product teams, the new virtual queue feature keeps a customer’s spot in line for the most in-demand items during Black Friday events while continuing to browse the store’s website retailer buys. Customers can reserve their spot in multiple queues and have access to their place in the queue, estimated wait time and how long it will take them to checkout.

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A new “Buy Now” option for most products in all categories gives customers the ability to purchase items directly from their respective pages. Additionally, search results now include top viewed and most purchased items to help customers quickly find popular items, and item pages show how many people are viewing the item and how many people have it in their shopping carts.

“Each improvement in site experience helps us create a faster, more engaging, and more personalized experience for our customers, and we’re just getting started,” wrote Brock McKeel, SVP of site experience at Walmart E-Commerce, in a company blog Post. “The closest store to our customers is in their pocket, and they can count on us to make it easy for them to save time, money and ultimately live better this holiday season.”

Because Walmart reports that 78% of shoppers said inflation will have some or major impact on their holiday shopping, the retailer is also adding green price tags to items on sale. The dealer will work on it too Maximize customer exposure to these sale items across multiple touchpoints in the customer journey.

Increased personalization is also on the agenda for Walmart’s e-commerce. The View in Your Home feature has been expanded to more than 200 TVs in the company’s iOS app, allowing customers to virtually see how a TV will fit in their space before they buy it. The previously announced styling feature powered by Stylitics, which suggests complementary apparel and accessories, has been extended to men’s, baby and children’s clothing for select brands.

Walmart too a flood of introduced Online shopping improvements in September, including an easier gift registration experience and Online filters that allow shoppers to view only SNAP-enabled items and easily identify EBT-enabled products through unique labeling.

Each week, approximately 230 million customers and members visit Walmart’s more than 10,500 stores and numerous e-commerce websites under 46 banners in 24 countries. The company employs around 2.3 million people worldwide. Bentonville, Ark.-based Walmart USA is #1 on The PG 100, Progressive Grocers 2022 list Top grocery and consumables retailers in North America.