Mumbai (Maharashtra) [India], March 13: There are millions of apps uploaded and downloaded every day in the Google Play Store and the iOS App Store. So, in the highly competitive app store market, gaining popularity is anything but a cakewalk.
Mumbai (Maharashtra) [India], March 13: There are millions of apps uploaded and downloaded every day in the Google Play Store and the iOS App Store. So, in the highly competitive app store market, gaining popularity is anything but a cakewalk.
The quality of an app alone is not enough. You also have to invest time and resources to increase the visibility of the app, especially in the app stores. Many users use the Google Play Store, where apps have the opportunity to be featured, which later turns into installs. Therefore, it is not surprising that app companies aim to be featured in the Google Play Store. Apps can be included in either the popular section, the new section, or the section selected by the Google Play team.
The quality of an app alone is not enough. You also have to invest time and resources to increase the visibility of the app, especially in the app stores. Many users use the Google Play Store, where apps have the opportunity to be featured, which later turns into installs. Therefore, it is not surprising that app companies aim to be featured in the Google Play Store. Apps can be included in either the popular section, the new section, or the section selected by the Google Play team.
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There are four categories under which apps can appear in the Google Play Store:
Top Game/App: The most famous apps of all timeTop Earnings: The most popular apps of all time with the highest earningsTrending: Growth in app installs over the last 24 hoursBest Selling: App purchases, in-app payments, and other factors are contributing to the growing Sales of the app at.
When the Google Play team selects an app, it falls under the Recommended, Staff Pick, Top Developer, or Editor’s Choice jurisdiction. Earning an Editor’s Choice badge puts the app on a pedestal for being trusted and of high quality. Users can rely on the Google Play team’s judgment and try the app without friction or hesitation.
Although it is difficult to crack an app store’s algorithm, one can deduce factors that affect the app store ranking. Getting an app to gain popularity in the Google Play Store or iOS Store can be a challenge. However, companies can consider the following tips to get a head start:
●App performance: Make sure the app is free of bugs, lagging, or complex UI that can cause consumer frustration. The Google Play Console consists of an Android Vitals Dashboard. As the name suggests, some primary vitals include crash rate, ANR rate, excessive wakes, and stuck wakelocks. Check which area of the app you are having these issues in and start debugging.
●Use App Store Optimization Tools (ASO): ASO is the process of optimizing apps to rank higher in Play Store search results. In non-technical jargon, it’s a way to increase an app’s visibility and attract organic app downloads. Certain ASO tools can help track the app’s performance, monitor competition, and optimize the app’s visibility in the app stores. Implement localization (add translations and language options in the app) to adapt to the cultural preferences of different regions, which can make the app stand out from others.
Case File – StreamKar, for example, is an India-based start-up company targeted by Common Vision Technologies, Mumbai. This video streaming application receives investment from leading US Android developer Tipping Points Technology Limited. StreamKar has more than 50 million downloads in the Google Play Store and a wide presence in the iOS App Store. The app owes its wide acceptance to its user-friendly interface and multilingual features that make it accessible to a large audience. Therefore, the app’s large following is no surprise.
●Optimize App Store Listing: Businesses can ensure they use relevant keywords in the app’s metadata, write a compelling app description, be clear and concise, and include a call-to-action in the description to encourage users to download of the application and to encourage the use of high-quality visuals that show the features, benefits and user interface of the app.
● Place Paid Ads: Use paid advertising options like Google Ads, Facebook Ads, and Apple Search Ads to target your audience and drive installs. Users can also push app installs through paid strategies like the Google App campaign.
● Encourage positive testimonials: The product is designed for the audience. So create a user-centric app UX/UI design. Collect informative feedback by asking users to leave ratings and reviews on the App Store. Respond to negative reviews in a helpful and professional manner to improve the app’s reputation online.
●Provide regular updates: don’t commit yourself. Keep improving the app and adding features to keep users engaged. Surprise them with innovations to keep their interest in the app.
●Offer Incentives: Offer discounts, incentives, rewards, or the ability to unlock special features to users who recommend the app to others. These rewards can be converted once the app installation is complete.
● Leverage social media and influencer marketing strategies: When word spreads about an app, interested people are more likely to download it from their respective Play Stores. Promoting the app on social media platforms like Facebook, Instagram or Twitter is the best way to get more people to download the app. The social media sphere is teeming with influencer collaborations that can help spread the word about the app. Collaborate with influencers or bloggers in the app’s niche to capture media attention and generate backlinks – a factor the Google Play Store takes into account when choosing apps to feature.
Ensure an app’s retention rate is maintained. Play Stores don’t just rely on app installs; They also track app uninstalls. These tips and tricks can make the app a success.
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