Week at a glance: INS Vs Google; GAMEXX 2022; AI & Ethics; The stars of OTT

INS raises the issue of Google’s unfair payment to member publications at CCI

The Indian Newspaper Society (INS) has written to its members asking them to provide details of their publication’s advertising revenue share agreement with Google. This information was requested in connection with the allegations INS brought against Google at the Competition Commission of India (CCI) alleging that the internet giant is abusing its dominant position in relation to News Referral Services and Google Ad Tech Services in the Indian Market for Online -News.

GAMEXX 2022 Coverage:

GAMEXX 2022 ends successfully with loud cheers for the award winners

The winners of the second edition of the GAMEXX Awards 2022 were honored to loud cheers from the industry. The awards were the highlight of the GAMEXX Summit 2022, held in Gurugram tonight. The GAMEXX Awards 2022 recognizes India’s best gamers, game developers, gaming companies, content creators, influencers, omnichannel marketers, esports organisations, entrepreneurs and more.

Indian players are developing faster than Indian publishers: Ankit Gupta, Google

Ankit Gupta, Head of Apps Partnerships, Online Partnerships Group, India, Google Gaming delivered a keynote address at the second edition of GAMEXX Summit & Awards 2022, presenting some realities of the gaming industry in India while highlighting the growth of gaming worldwide. On the subject of “The Importance of Data Maturity in the Gaming Industry,” Gupta said that making sure you’re a successful business is very important.

26% of advertisers targeted casual and hyper-casual games in H1 2022: Ashish Shinde

Ashish Shinde, Sales & VP, Gaming and App, Social Peta, delivered the opening speech and shared some “Insights on Global Mobile Game Marketing”.

How gaming empowers brands to achieve their media goals

A panel discussion on “Advergaming – Is in-game advertising the next frontier for brands?” took place at GAMEXX2022. The panel was chaired by Naresh Gupta, Co-Founder and CSO of Bang In The Middle.

Why do companies focus on the “production” of games?

One of the fastest growing media and entertainment industries in India is online gaming, which is growing at 30% annually. The panel discussion on “Futurescope of Gaming – What does tomorrow’s gaming look like?” explored what the future path looks like for this high-growth industry, the factors driving this growth, sustaining this growth over the long term, the monetization potential further strengthen and much more.

MyGov’s 3-pillar commitment – ​​Do, Discuss, Spread

In a keynote speech at the second edition of GAMEXX Summit & Awards 2022, Soumi Banerjee, Senior Manager, MyGov India, presented what MyGov is all about. Speaking on Gaming for Citizen Engagement: The MyGov Experience, Banerjee explained: “MyGov is a citizen engagement platform of the Indian government. It connects the public to the government’s platform and disseminates various information about policy making and the role of what government actually brings to citizens.

Other news:

Does artificial intelligence need a code of ethics? – Part 1

About two weeks ago, Pueblo West’s Jason M. Allen won first prize in the digital category at the Colorado State Fair for his artwork called ThéâtreD’opéra Spatial. It was no ordinary work of art. All used Occasionallyan artificial intelligence (AI) program to create the graphics by converting text into hyper-realistic graphics.

AI & Ethics Part 2 – How to prevent social prejudice from being embedded in AI and reinforced by AI

In this two-part in-depth report, Adgully attempts to answer these questions with insights from a cross-section of industry professionals. Part 1 of the report asked the appropriate question – Does artificial intelligence need a code of ethics? Part 2 of the report will look at AI and social prejudice.

A conversation with Pavan Malhotra, Gauahar Khan and Gulshan Devaiah

In an exclusive chat with Adgully, Pavan Malhotra, Gauahar Khan and Gulshan Devaiah discuss Shiksha Mandal, character preparation, the current scenario of the Bollywood industry, their take on OTT and more.

Actors from Bangla speak about the realities of Bangla’s vibrant OTT space

SVF Entertainment’s regional OTT platform, Hoichoi, the only platform creating more than 100 originals in a single language, completed its five years on September 20, 2022. In 2022, Hoichoi recorded all-time highest direct subscription revenue in India, Bangladesh and international markets. The OTT platform is targeting revenue growth of 50-75% by the end of FY23.

Retransmission of channels on OTT: Broadcasters asked TRAI for information

These broadcasters were asked to provide TRAI with the necessary information within a week. The regulator had asked broadcasters to develop a comprehensive architecture that shows the use of the media for the delivery of linear content from their own and other streaming platforms.

How cricket is tripping up fantasy sports in India

Cricket, particularly the T-20 format, has given the gaming industry a major boost. The Tata IPL, Big Bash and the Caribbean Premier League have all become very popular in the fantasy sports realm today. Fantasy Sports is an online gaming platform where players form a virtual team of real sports players. For example, Dream11 offers many options to create a fantasy sports team for the sport you want to play and win.

Ericsson’s new campaign shows the limitless possibilities of 5G: Ruchika Batra

In an exclusive chat with Adgully for their Talking Insights column, Ruchika Batra, VP – Marketing and Communications, Ericsson, discusses the rationale for the campaign and how 5G will open up new avenues for Indian consumers and businesses.

There has been a paradigm shift in homebuyer buying preferences: Prashin Jhobalia

This festive season, Adgully caught up with Prashin Jhobalia, VP – Marketing Strategy, House of Hiranandani to find out more about the brand’s plans to capitalize on the festive shopping spree and what kind of strategy they are taking to promote their various properties throughout country to apply country.

Pooja Chaudhri on how Concept PR has kept its turnover rate in check

Speaking to Adgully, Pooja Chaudhri, Executive Director, Concept PR, talks about the evolution she has seen in PR over her 22 year career in the industry, how Concept PR was able to prevent turnover at the agency, and much more .

“Multiplexes and OTTs are here to stay for the long term”

OTT has completely changed the viewing experience, which has had a profound impact on the Indian cinema business. The quality of content has increased, especially from artists to technicians, writers and directors. Finding hidden gems like Pankaj Tripathi (“Sacred Games”, “Mirzapur”, “Ludo”), Pratik Gandhi (“Scam 1992”), Jaideep Ahlawat (“Paatal Lok”) and many others up to Bobby Deol (“Ashram “) ), Sonali Bendre (‘The Broken News’), Sushmita Sen (‘Aarya’) and Raveena Tondon (‘Aranyak’), among many others who will have the opportunity to experiment with their craft.

There is nothing like instant fame: Prashant Golecha

Personal PR and artist manager Prashant Golecha has been in the business of managing and promoting artists for decades and has built a broad network over the years. In an in-depth interview with Adgully, Golecha reveals the secrets of his profession, his favorite clients and the challenges of his business.