Will ChatGPT change the game for fashion?

It’s very likely that you’ve come across the term “ChatGPT” recently. This artificial intelligence conversational software is disturbingly good at responding to prompts and answering questions in a convincingly human-like tone. Reminds us of the acclaimed 2013 sci-fi film Her, starring Joaquin Phoenix, which depicted a future where artificial intelligence coexists alongside humans as ubiquitous, independent beings. Although we have not yet reached that point in the future, AI is constantly advancing in the field of today’s growing technology. But when it comes to fashion, is it too early to predict the exact consequences of AI or ChatGPT specifically? Let’s dive into this topic starting with what ChatGPT is.

GPT or Generative Pretrained Transformer is a rich language model developed by OpenAI. It’s a sort of “transformer” model that’s “pre-trained” on a large amount of text data, allowing it to produce content that resembles a human’s intonation. ChatGPT is currently being trained on the information that is publicly accessible online. However, its ability to perform various tasks already makes it the most important tool for fashion brands and companies to create similar applications.

Personalized fashion recommendations

Artificial intelligence uses data about fashion trends, styles and individual preferences using collaborative filtering to generate a thoroughly customized set of user recommendations based solely on their style, brand preferences and what they are looking for in a garment or accessory. This level of sophisticated personalization with ChatGPT will revolutionize the fashion industry with increasingly relevant and helpful guides, ultimately enhancing your shopping experience. Prepare for a future where your favorite fashion brand chatbot can style you better than you can. 4 years ago, long before ChatGPT was in the picture, Adidas partnered with AI platform provider Findmine to automatically complete Generate recommended outfits when customers browse a single product. After using the Findmine solution, Adidas merchandisers saw a 95% reduction in the time they spent on the Complete the Look online recommendation feature and increased the number of items included in outfits for customers by 960 %.

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Create appropriate product descriptions and marketing texts

ChatGPT models are already finding success today when individuals use the model to generate relevant product descriptions for clothing, shoes, and accessories. Although these descriptions can be used for e-commerce or marketing, they provide brief or detailed information about a product and its features after entering a well-structured prompt. It’s important to remember that the AI ​​model still requires some curation to ensure the output is consistent with the tone of the brand and follows the correct naming conventions.

Social Media Content

It goes further than just writing good lyrics. Chat GPT models can also be trained to create content for social media. That would mean training the model on a large dataset of human-generated content, such as B. Social media posts uploaded by fashion brands and influencers to help the AI ​​model pick up the language, tone and style of the typically shared or trending content. Over time, this will help generate personalized content for a specific brand or user, or even generate personalized product recommendations that match a person’s style.

offer customer support

One AI application that most of us are familiar with is chatbots, which have not always been 100 percent effective. With this tool widely used in customer support, ChatGPT could gradually help to provide real-time personalized answers to customer queries. This can greatly benefit brands that want to offer instant and efficient customer support via chatbots or other online channels without having a whole team of people to do the work. Training the Chat GPT model with this dataset can help learn the language, tone, and style of human interactions with customer support, making the model’s interactions feel more human. An example could be a customer asking a chatbot if a shoe is in stock, and the chatbot could help. Or a chatbot powered by an AI like ChatGPT will soon be able to tell you your order status instead of giving you instructions on how to check it yourself. This could help brands offer excellent 24/7 customer support with much less staff, thus minimizing costs. Earlier this month, Microsoft announced it was extending ChatGPT-like technology to Bing, its search engine, and Edge, its internet browser. They envision helping clients launch new chatbots or refine existing ones with the latest technology, which would sooner or later involve fashion brands and companies.

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ChatGPT is a great tool to create a first draft that you can refine later. But of course, like everything else, the AI ​​has its limits. While ChatGPT’s responses may appear authoritative, they may contain inaccurate or illogical information. In December, OpenAI Chief Executive Sam Altman tweeted, “Relying on it for anything important now is a mistake. It’s a preview of progress; And no retailer wants to take a risk if their chatbot provides false information or annoys shoppers with offensive language or remarks.

From that point on, the race is on between OpenAI and its competitors to transform and develop an AI model into a crucial tool that fashion or other mainstream companies and consumers use regularly.