Wolverine Football Alum Jamie Morris Launches The Stadium & Main Collective NIL App For University Of Michigan Student Athletes, Supporters And Fans

The Stadium & Main Collective NIL App is powered by PlayBooked

“Stadium & Main is an inclusive collective. Representing our female athletes is critical to Stadium & Main because Michigan isn’t just a football powerhouse — we have nationally recognized women’s programs and want to highlight them just as much as the men’s programs,” said co-founder Jamie Morris.

The Stadium & Main collective announces the launch of its web platform http://www.StadiumandMain.org and mobile app, both designed exclusively for University of Michigan student-athletes to explore Name, Image and Likeness (NIL) Income Opportunities to be secured by companies, donors and fans alike. With a particular focus on diversity, Stadium & Main is proud to leverage women’s sport and Olympic campus sports to enable greater visibility and brand deals.

The web platform/mobile app (iOS/Android) gives Michigan fans, alumni, supporters and brands unprecedented access to Michigan athletes to book players across services. Fans can interact with their favorite athletes in unique ways by booking them for live video chats and shout-outs. Backers can subscribe to support multiple teams and engagements, receive unique benefits, and make financial contributions. Businesses and charities can hire Michigan student-athletes for marketing campaigns or to promote events. Athletes can accept or decline any proposed opportunity through the Stadium & Main mobile app.

The Stadium & Main collective is led by former Michigan running back Jamie Morris, who joins forces with other alumni to build the platform and its leadership team. Former Morris and Michigan teammate Keith Mitchell founded the NIL platform PlayBooked which powers Stadium & Main’s web/mobile app technology. James Hall, a Michigan All-American defenseman, member of the 1997 national championship team and former Detroit Lion, joined the leadership team. Also on board is Mike Amine, a 1992 Olympic wrestler, Ufer Award winner, four-year letterwinner and NCAA Michigan runner-up. Cabot J. Marks Esq., a former Michigan native, completes the executive team with seven years as a college professor and 30 years of experience in the sports marketing business with a focus on player representation, licensing and branding.

“I am so proud to offer lucrative NIL opportunities to male and female Michigan athletes of all sports,” says Jamie Morris, the founder of the collective. “Stadium & Main is an inclusive collective. We strive to design content creation campaigns that are easy to balance amid the rigors of college sports. Representing our female athletes is critical to Stadium & Main because Michigan isn’t just a football powerhouse — we have nationally recognized women’s programs and want to make them stand out just as much as the men’s programs,” says Morris.

About the Stadium & Main Collective

Founded by a dedicated group of former athletes and University of Michigan alumni, Stadium & Main is an independent NIL collective. Stadium & Main’s digital platform/mobile app (iOS/Android) connects fans, supporters, businesses and charities with Michigan’s student-athletes and allows each athlete to monetize their name, image and likeness. We are not officially affiliated with or sponsored by the University of Michigan. To learn more, visit StadiumandMain.org.

About PlayBooked

PlayBooked, the technology powering the Cal Berkeley, Notre Dame and Auburn collectives, connects collegiate athletes with fans and brands. Co-founded in 2020 by father-daughter duo Keith and Chloe V. Mitchell, the first college athlete in history to monetize her name, likeness and likeness (NIL), the PlayBooked app empowers students -Athletes to seamlessly handle booking requests for live video chats and personalized video shout-outs from fans and support opportunities from brands or local businesses. PlayBooked for Business curates multi-athlete content creation campaigns for brands and licenses its technology platform to collectives and organizations. Visit PlayBooked.com for more information or download the PlayBooked app (iOS and Android).

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